What are Events in GA4?

What are Events in GA4? | Published: May 17, 2022
What are Events in GA4?

Events are a very new concept in Google Analytics. Events are actually the action-driven data feature developed by Google Analytics 4.

Previously events were not highlighted in earlier versions of Google Analytics but GA4 has put an extra emphasis on events.

Events can be created by website owners or analysts to study the action taken on the website.

Let’s understand it with an example, let’s suppose a website owner needs the data of how many people have clicked on a particular button available on his/her website. Therefore, an event will be created for the number of clicks on that button, and all the data regarding the clicks will appear on your GA4 dashboard.

Likewise, there can be other events like page views, scroll events or click events.

You can create your events with the help of Google Tag Manager.

Watch our full video above to learn more about events.

Also click to watch video on How to Create Events in GA4?