What are Events in GA4?

What are Events in GA4? | Published: May 17, 2022

What are Events in GA4?

Events are actually the action-driven data feature developed by Google Analytics 4. Google Analytics has this time dug deep into events.

Events are the measure of actions taken by the users on the website. An event contains action-related data, for example, clicking on a button, downloading a file, completing a purchase cycle, etc.

Events can either be by default generated or customized (by website owners or analysts to study the action taken on the website).

Let’s understand it with an example, let’s suppose a website owner needs the data of how many people have clicked on a particular button available on his/her website. Therefore, an event will be created for the number of clicks on that button, and all the data regarding the clicks will appear on your GA4 dashboard.

Likewise, there can be other events like page views, scroll events or click events.

You can create your events with the help of Google Tag Manager.

We hope that now you have a better understanding of events in Google Analytics 4.

Also click to watch video on How to Create Events in GA4?