Retention Cohort Analysis Calculator

How to Use the Calculator – Step-by-Step

1. Enter Number of Retained Users after 30 Days
   Input the count of users still engaged after 30 days.

2. Enter the Total Number of Users in the Cohort
   Provide the total users who began using the product in that period.

3. Click ‘Calculate’
   View the retention rate percentage for your cohort.

Tip: Regular cohort retention analysis helps pinpoint periods of disengagement and improve user experience.

Understanding Retention Rate in Cohorts

The retention rate measures the percentage of users who continue using your service after a specified period. High retention often signals satisfaction and product relevance, while low retention suggests areas for improvement.

Industry Benchmarks for Retention Rate (30 Days)

Note: Rates vary by product type, user engagement, and the quality of onboarding.

Practical Example

Scenario:

Out of 1,000 users who joined a cohort, 800 remain active after 30 days.

Calculation:

Retention Rate = (800 ÷ 1,000) × 100 = 80%

Interpretation:

An 80% retention rate indicates strong user engagement and satisfaction.

Tips to Improve Retention

• Enhance Onboarding: Simplify and guide new users effectively.

• Maintain Product Value: Continuously add features and improve usability.

• Engage Users Proactively: Utilize notifications, emails, and in-app messaging to keep users informed.

• Gather Feedback: Regularly understand user needs and pain points.

• Offer Support: Provide timely help and resources to retain users and ensure their continued satisfaction.