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1. Enter Gross Profit
This is the revenue minus the cost of goods sold (COGS).
2. Enter Average Inventory Cost
This refers to the average value of your inventory during the same period.
3. Click ‘Calculate’
The result is your GMROI ratio, which reflects the profitability of your inventory.
Tip: A GMROI greater than 1 means you’re earning more than you invest; the higher, the better.
GMROI (Gross Margin Return on Investment) is a retail metric that measures how efficiently a business turns inventory into profit. A GMROI value of 1.0 means you’re earning ₹1 in gross profit for every ₹1 invested in inventory.
This metric helps balance sales performance with inventory holding costs.
Industry | Average GMROI Range |
Fashion & Apparel | 2.5 – 3.5 |
Consumer Electronics | 1.5 – 2.5 |
Home & Furniture | 2.0 – 3.0 |
Grocery & FMCG | 1.0 – 2.0 |
B2B Wholesale | 1.2 – 2.2 |
Note: Ideal GMROI varies by product category and business model. Fast-moving goods may have lower margins but higher turnover.
Scenario:
A retailer earns a gross profit of ₹5,00,000 and holds an average inventory worth ₹2,00,000.
Calculation:
GMROI = ₹5,00,000 ÷ ₹2,00,000 = 2.5
Interpretation:
For every ₹1 invested in inventory, the retailer earns ₹2.50 in gross profit—a strong indicator of inventory efficiency.
Data tools can provide insights on reorder points, demand spikes, and margin trends.
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Answers to Frequently Asked Questions
GMROI (Gross Margin Return on Investment) measures how much gross profit your business earns for every rupee invested in inventory.
A GMROI greater than 1.0 means you’re making more than you’re spending on inventory. In retail, values above 2.5 are often considered strong.
Average inventory = (Beginning Inventory + Ending Inventory) ÷ 2. Use this for a more accurate GMROI calculation over time.
It reveals which products or categories are financially beneficial, guiding better inventory and purchasing decisions.
Focus on increasing your gross profit margins and reducing excess inventory, also known as dead stock.
Absolutely. Any business that holds inventory can utilize GMROI to evaluate its efficiency and profitability.
Yes, as long as you input the combined gross profit and average inventory values across all locations.
Monthly or quarterly reviews are ideal for spotting inventory issues and making agile business decisions.