What Marketing Will Look Like In 2030?
Marketing In 2030
Wunderman Thompson Global Chairman Tamara Ingram, Publicis Poke CEO Nick Farnhill, and Vineet Mehra, global CMO of Walgreen Boots Alliance, offer their expert predictions.
What lies ahead? How will the marketing landscape change in the next 10 years?
Vineet Mehra, Global CMO, Walgreen Boots Alliance
“I look at 2030 as an opportunity. It’s a really exciting time to be in marketing. I think we’re in an era where creativity, technology, and data will become the foothold of marketing culture.”
“…how do you keep up with developing great talent that can keep up with all these changes? Human beings just can’t change at that pace...we have to come up with innovative ways to develop, train, grow our talent.”
Tamara Ingram, Chairman, Wunderman Thompson Global
“By the year 2030, what is really exciting is most things will be frictionless. Everything will be purchasable. Everything will turn from product to service.”
“…we’ll have to become much more full service and recognise that we’re in an experience economy, understand the value of commerce and how to do that well, and provide frictionless experiences for our consumers.”
Nick Farnhill, CEO, Publicis Poke
“There needs to be a balance with human creativity and machine creativity. What makes great creativity looking forward is a mix of convergent thinking, and divergent thinking.”
“Divergent thinking would be more around imagining, creating, challenging, dreaming. Convergent thinking is going to be much more rational decision-making, testing, judging, learning. Great creativity…is a balance between the two.”
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