Transparent Growth Measurement (NPS)

The Launch of GPT Store: Open AI’s Library of Custom GPTs

Contributors: Amol Ghemud
Published: January 11, 2024

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Wouldn’t it be amazing if the top (highly relevant) GPTs were served to you from a pool of 3 million Custom GPTs? That’s exactly what the brand-new GPT Store is for. The GPT Store, launched on Wednesday,  is a platform that puts the spotlight on custom GPTs and broadens its user base. 

After announcing the GPT builder in November, OpenAI was keen on launching the GPT store as a unified platform for all the Custom GPTs. The opening was delayed to December and was finally launched in January. 

What is meant by the GPT store?

The GPT Store is open for Chat GPT plus users. Consider the GPT store as the search engine for the custom GPTs worldwide. This GPT store allows people to share the custom GPTs they have built publicly. It helps in expanding the ecosystem of OpenAI and gives access to the masses to publish their custom GPTs. 

Since the announcement of the GPT Builder program in November, OpenAI has reported that users, including yours truly (I created a GPT designed to propose synonyms for everyday words), have collectively generated over 3 million bots, known as GPTs. OpenAI now intends to showcase valuable GPTs every week within the store.

The platform allows individuals who have crafted their personal chatbots to publicly share their versions of ChatGPT. Presently, only subscribers to OpenAI’s paid tiers have the capability to create and utilize custom GPTs.

Why do we need the GPT Store?

The launch of the GPT Store is a significant step forward, making AI technology more accessible, practical, and rewarding. This move solidifies OpenAI’s position as a leading company that consumers appreciate in the field. The GPT Store provides a platform for GPT creators to earn from their creations. The details of how this will work are not entirely clear yet, but the process is set to kick off by the end of March.

The GPT Store caters to a broader audience. This platform eliminates the need for coding, meaning you don’t have to rely on coding to build a website. But, if you create something, you need to set up a Builder Profile and share your real name or link to a verified website. Also, there’s a new subscription tier for ChatGPT. 

They also mentioned that in the first part of this year, OpenAI plans to start a program called “GPT Builder Revenue.” This program will allow developers to make money by creating their special GPTs

What are the featured categories in the GPT Store?

Explore the most popular and trending ones on the community leaderboard, covering various segments such as DALL·E, writing, research, programming, education, and lifestyle.

Each segment offers distinct Custom GPTs that assist you in your tasks and there are a variety of GPTs created by OpenAI community in the GPT store. 


Delve into the innovative world of DALL·E within the GPT Store, where creative possibilities are boundless. Discover unique visual concepts and artistic expressions as you explore this segment dedicated to the groundbreaking capabilities of the DALL·E model.

Midjourney Prompt Generator

Unlock your creativity with the Midjourney Prompt Generator, an expert in crafting image prompts that perfectly align with the unique and captivating style of Midjourney. Elevate your creative process with carefully curated prompts designed to inspire and enhance your artistic journey.

Typography Layout Advisor

Elevate your design projects with the Typography Layout Advisor, a formal and academic guide specializing in typography layout design. Benefit from expert advice to ensure your visual communication is not only aesthetically pleasing but also adheres to the principles of effective typography, creating a lasting impact in the world of design.


Uncover the power of language in the Writing Segment of the GPT Store. From generating engaging narratives to crafting persuasive content, this section showcases custom GPTs tailored to enhance and streamline the writing process.

Meta Ad Wordsmith

Elevate your advertising game with the Meta Ad Wordsmith – your go-to expert for crafting compelling content for Meta ads. Transform your marketing messages into impactful narratives that resonate with your audience, ensuring your Meta ads stand out and effectively communicate your brand message. Harness the power of words with the Meta Ad Wordsmith for a captivating advertising experience.

For more Social Media Marketing-related chat GPTs, check out our Custom GPT Tools for Social Media Marketing.

Google Ads Wordsmith

Empower your Google Ads campaigns with the GA Ads Wordsmith, an experienced content writer specializing in creating concise and industry-specific ad copy. Elevate your advertising strategy with crisp, compelling narratives tailored to capture attention and drive engagement. Maximize the impact of your Google Ads with expertly crafted content that speaks directly to your target audience.

For more Google Ads-related chat GPTs, check out our Custom GPT Tools for Google Ads.


Navigate the realm of knowledge and information within the Research Segment of the GPT Store. Experience the efficiency of custom GPTs designed to assist in research tasks, providing insightful information and facilitating a seamless research experience. 

Here are two custom GPTs that we created – 

SEO Guru

Unlock the power of your online presence with an expert SEO specialist. From comprehensive website audits to advanced ranking strategies, this custom GPT brings tailored solutions to boost your website’s visibility and performance.

For more SEO-related chat GPTs, check out our Custom GPT Tools for SEO.

Strategy Navigator

Along with the others, this one will be now available on the GPT Store. Navigate the path to success for your D2C business. Strategy Navigator specializes in helping you set structured annual goals, ensuring a clear roadmap for growth and achievement.


Step into the Programming Segment of the GPT Store, where coding becomes more accessible and efficient. Explore custom GPTs that offer support, suggestions, and solutions for coding challenges, catering to both beginners and experienced programmers.

Check out upGrowth’s programming Custom GPT – 

Canonical Tag Master

Enhance your website’s SEO strategy with the Canonical Tag Master, specializing in crafting effective canonical tags for URLs. Ensure proper indexing and avoid duplicate content issues as this expert optimizes your website’s structure, contributing to a streamlined and search engine-friendly online presence.


Engage in a learning journey within the Education Segment of the GPT Store. Discover custom GPTs designed to assist with educational content creation, explanation of concepts, and personalized learning experiences, making education more interactive and accessible.

Add to your knowledge with upGrowth’s custom GPT – 

Trending News Ocean

Stay informed with the Trending News Ocean – a dynamic platform that curates the world’s latest news, filtering updates by topic. Dive into a vast sea of trending stories, allowing you to explore and stay updated on the topics that matter most to you. Whether it’s global affairs, technology, entertainment, or more, this ocean of news ensures you navigate the currents of information with ease.


Immerse yourself in the Lifestyle Segment of the GPT Store, where practical applications meet personal preferences. From health and fitness tips to travel recommendations, this section features custom GPTs that enhance various aspects of daily life, catering to a diverse range of lifestyle needs.

Here’s upGrowth’s lifestyle custom GPT – 

Digital fitness coach

Meet your Digital Fitness Coach, a virtual nutritionist and health expert dedicated to guiding you on your wellness journey. Receive personalized diet plans, valuable gym tips, and delicious recipes, all tailored to your fitness goals. Embrace a healthier lifestyle with the support and expertise of your digital companion for well-being.

All of the above custom GPTs are now available on the GPT Store. 

Check out the GPT Store and experience the seamless integration between your abilities and artificial intelligence. 

Read More:

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About the Author

Optimizer in Chief

Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.

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