Transparent Growth Measurement (NPS)

The ₹99 Course: A Wolf in Sheep’s Clothing in the World of Online Learning

Contributors: Amol Ghemud
Published: July 10, 2023

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This article was originally published on LinkedIn.

In the age of digital learning, the market is flooded with many online courses, webinars, and training programs.

A new trend has emerged: The ₹99 course. 

These courses, often marketed by self-proclaimed gurus, coaches, and trainers, promise a wealth of knowledge for a minimal fee. However, they often serve as a gateway to more expensive programs, with the initial course as a promotional tool. 

While attractive, the ₹99-course model often needs more depth and quality. These courses are designed to be quick and enticing, leaving learners wanting more. The real aim is to upsell more expensive programs, memberships, or products. 

The initial course acts as a teaser, giving just enough information to pique interest, but more is needed to provide substantial learning.

The ₹99 Course: A Closer Look

The ₹99-course model is a clever marketing strategy.

It’s designed to attract potential learners with a low-cost entry point. However, the content of these courses is often readily available elsewhere for free, or it merely scratches the surface of the topic.

The real aim of these courses is to upsell more expensive programs, memberships, or products. The initial course acts as a teaser, giving just enough information to pique interest but not enough to provide substantial learning.

The Dangers of the ₹99 Course

1. Lack of Depth and Quality

The ₹99 courses often lack depth and quality. They are designed to be brief and enticing, leaving learners wanting more. This lack of substance can lead to a shallow understanding of the subject.

2. Upselling Tactics

These courses are often filled with promotional content for other, more expensive courses. The ₹99 course is merely a stepping stone to sell higher-priced programs.

3. Misleading Marketing 

The marketing for these courses can be misleading. They often promise comprehensive knowledge and skills for a minimal fee, but the reality is far from it.

4. Potential for Exploitation

These courses can exploit individuals seeking an affordable education. They prey on the desire for quick, cheap learning, trapping learners in a cycle of buying more and more courses.

Rather than taking such courses, learners should look for more rewarding alternatives.

The Journey to Rewarding Alternatives

In the vast sea of digital learning, the ₹99-course model has become a tempting island of knowledge in the vast sea of digital learning.

However, this island often turns out to be a mirage, offering little substance and serving as a gateway to more expensive, unnecessary courses. 

Embarking on the Journey to Rewarding Alternatives

1. Charting the Course with Self-Learning 

The internet is a treasure trove of free resources. Websites like Khan Academy, Coursera, and edX offer high-quality courses on various subjects for free or cheap. Self-learning requires effort and discipline, but it can be a rewarding experience.

2. Navigating the Seas of Knowledge with Books 

Libraries and bookstores offer various books on various subjects. Reading books can provide a deep, comprehensive understanding of a topic.

3. Guided Voyage with Mentorship

Finding a mentor in your interest can provide personalised guidance and learning. A mentor can share their knowledge and experience, helping you avoid common pitfalls and guiding you towards success.

4. Sailing Together with Community Learning 

Joining study groups or community classes can provide a supportive learning environment. Learning with others can foster discussion, collaboration, and a deeper understanding of the subject.


While the ₹99 course may seem like a bargain, it’s essential to consider your education quality. True learning requires depth, understanding, and application, which these courses often lack. 

Instead, embark on a journey towards rewarding alternatives like self-learning, reading books, finding a mentor, or joining a study group. 

These methods may require more effort but offer a more rewarding and comprehensive learning experience. 

Remember, the value of education lies in the knowledge and skills you gain, not the price you pay for it.

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About the Author

amol ghemud
Optimizer in Chief

Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.

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