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How to give user permissions in GTM?

Adarsh Gangwal | Published: June 30, 2022
How to give user permissions in GTM?

As an entrepreneur, at certain times you might need to provide your GTM account access to other people such as your SEO manager, GTM manager or anybody responsible. This is needed so that they can implement tracking events or codes. Google Tag Manager is a great tool to manage tags without the help of a developer.

Today, you will learn “How to give user permissions in GTM?” and give access to your GTM account without sharing your credentials.

In GTM things are a little different than usual. You need to understand these differences first.



So there are two types of user management sections in your Google Tag Manager:

  • Account User Management
  • Container User Management

The difference between the two is:

Account User Management: This is for your main website or domain. For example, GTM account is for “”(main domain).

Account user management has 2 types of user access:

  1. Administrator: This user has control over everything. He/she can also add or remove users.
  2. User: This user can only view the account. 

Container User Management: Container or containers are meant for your subdomains. For example, GTM container is for “,”(subdomain)

Container user management has many types of user access:

  1. Read: This user can only view the account.
  2. Edit: This user can edit tags and triggers but cannot approve and publish them.
  3. Approve: This user can read, edit and approve but cannot publish.
  4. Publish: This user can publish changes made to the account.

An account can have multiple containers. You can provide access to your account or for containers as per your needs.

Here is how you can provide user access to your GTM account:

Step 1: Go to the Admin area

Step 2: In the account user management, go to user management

Step 3: Click on the “+” icon

Step 4: Click on “Add Users”

Step 5: Enter the Email address of the person

Step 6: Choose the level of access

Step 7: Click on the “Invite” button

The user will receive an invitation email and will be needed to accept the invitation to get permission.

And that’s how it is done. We hope that this information would be helpful to you and now you know how to give user permissions to other people. 

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