Transparent Growth Measurement (NPS)

Redirect Chains

Imagine you’re giving someone directions, but instead of a straight path, you keep sending them on detours; it can be frustrating for them, right? 

Redirect chains are not a desirable entity is technical SEO. Redirect chains happen when a visitor clicks a link but reaches the final destination through multiple redirects.  

This can be confusing for users and search engines alike, leading to slow loading times and frustration.  It’s best to have as few redirects as possible, ideally going straight from the original URL to the final landing page.

However, redirect chains aren’t always avoidable.

Think of redirect chains as unnecessary detours on your website’s roadmap, but it’s the quality and value of your content that will ultimately keep users happy and coming back for more.

By minimizing redirects, you can ensure a smooth user experience and avoid confusing search engines.

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