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Transparent Growth Measurement (NPS)

Image Alt Text

Image alt text, or alternative text, provides descriptions for images on web pages. These text descriptions not only aid search engines in understanding the content and context of images but also play a crucial role in accessibility for users with visual impairments or those browsing with images disabled. Properly implemented alt text ensures that all users can comprehend and engage with the information conveyed through images.

When crafting alt text, it’s important to provide concise yet accurate descriptions of the image’s content and purpose. The alt text should convey the same information as the image itself, without being overly wordy or keyword-stuffed. 

For images with text or logos, the alt text should simply state the text or company/product name. Additionally, decorative or purely aesthetic images can have empty or null alt text to avoid redundancy for screen readers. By including descriptive and relevant alt text, websites can enhance their accessibility, improve the user experience, and potentially gain an advantage in image-based search results.

Image Alt Text is an on-page entity in SEO.

Related Entities

Dark Mode
Playback Speed Control
Video Embedding
Verification Badges
Age Restrictions
YouTube Creator Awards
Influencer Collaborations
User-generated Content
Auto-generated Captions
VR180 and 360-degree Videos
YouTube Shorts
Channel Memberships
Super Chat and Super Stickers
Community Posts
Content ID

References

1.

Million Impressions with Google: Case Study by Upgrowth

Explore Upgrowth’s case study on how they generated over one million impressions on Google, leveraging SEO techniques including effective use of alt text.

2.

Best Practices for Creating Web Stories by Upgrowth

Learn the best practices for creating engaging web stories, with a focus on SEO and accessibility, including the strategic use of image alt text.

3.

Digital Marketing Plugins by Upgrowth

Discover the top digital marketing plugins recommended by Upgrowth to enhance your website’s functionality and SEO, including those for managing image alt texts.

4.

B2C SEO Guide by Upgrowth

Upgrowth’s guide offers insights into optimizing B2C websites for consumer success, highlighting the importance of well-crafted alt texts for images.

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