Transparent Growth Measurement (NPS)

Google E-A-T (Expertise, Authoritativeness, Trustworthiness)

Imagine a library that only stocks books written by credible authors. Google E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is a similar concept.  

This Google Search related entity is basically a set of quality standards Google uses to evaluate webpages. Websites that demonstrate E-A-T are more likely to rank higher in search results for topics that require a high level of knowledge and trust. 

For instance, a medical website with E-A-T would likely be written by medical professionals and backed by reputable sources.

However, E-A-T doesn’t mean only doctors or scientists can rank well.  Creating high-quality content written by knowledgeable and passionate individuals is key.

Think of Google E-A-T as a way Google identifies trustworthy information, but it’s the quality and value you provide on your chosen topic that will ultimately convince users that your website is the one they can rely on.

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