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Transparent Growth Measurement (NPS)
Understanding and Maximizing Monthly Recurring Revenue

What is recurring monthly revenue? The money that a business anticipates receiving in the form of payments every month is known as monthly recurring revenue (MRR). By closely monitoring monthly cash flow, MRR is a crucial revenue indicator that aids subscription businesses in understanding the profitability of their overall operations. Why is MRR tracking crucial? […]

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The ARR Advantage for Startups: Understanding and Calculating Annual Recurring Revenue

Introduction to ARR for Startups The arr calculation is essential for all startups; ARR or Annual Recurring Revenue is one of the critical matrices that calculate the percentage rate of return that a business can expect over the life of an investment or asset in any financial year period. Fundamentally, ARR calculation is the predictable […]

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