Goodreads: Navigating through the Digital Marketing Universe

Social media marketing has now become an essential tool for businesses. From branding to running campaigns to enticing customers with shoppable ads, social media marketing is not a “should-have” but a “must-have.” From forging a brand voice to engaging with your audience, social media has a lot to offer. Here are a few reasons why social media is going to be […]

What’s one of the best ways to market your business and grow sales? Email! Contrary to popular perception, email marketing is not dead. In fact, it is very much alive and kicking and offers great ROI. Whether you are looking at lead generation, customer retention, bringing in new users or boosting engagement, email marketing tools and email marketing softwares can help. Here are […]

If you’re running a business, you know the crucial role that marketing plays in generating sales by bringing in new leads. But oftentimes, finding the right leads – and finding enough of them – is easier said than done.  No doubt, SEO and inbound marketing are two important tools for lead generation. Even with these two in place, you […]

You’ve probably heard the news: Gen Z (people born after 1995) can be a tough nut to crack: attention spans are shorter; their access to information is wider, they don’t check their email as often and they prefer doing most things entirely online. But there’s no need to panic. Every generation, from Baby Boomers to […]

If you’re running a business, then you are probably facing the negative consequences of the COVID 19 pandemic. Globally, spending has slowed down and consumers and businesses alike are getting more cautious. How does one stay afloat – and profitable – at a time like this? Turns out, catering to the younger consumers may be […]

Selling is a serious business. And to sell right, you need to have a laser-sharp focus on who you are selling to. As Baby Boomers and Gen X begin to reduce their spending capacity, you need to turn your attention to the next generation that is going to make up a big chunk of your […]