Google Analytics 4 has never left us disappointed. It has always provided us with better working reports and flexible interactions.
So if you own an ecommerce website then Google Analytics provides an amazing feature to track the most-selling products on your website.
Let’s check out how we can find out the most-selling products in GA4:
Before getting into the process, please make sure you activate enhanced ecommerce. And you need to push ecommerce tracking code on the website.
(Remember, this tracking code is a custom code that a developer creates for your website.)
Follow these steps to track the most-selling products in Google Analytics:
Step 1 : Go to ‘Reports.’
Step 2 : Click on ‘Monetisation
Step 3: Go to the ‘Ecommerce Purchases’ section.
Now the report will come up on your screen showing the metrics.
You can also click on any dimensions to sort a particular dimension from highest to the lowest order or the vice versa.
The dimensions uses are as follows:
|Item Views||The number of times the Item details were viewed.|
|Add-to-Carts||The number of times the users added items to their shopping cart.|
|Cart-to-view-rate||The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s).|
|E Commerce Purchases||The number of times users completed a purchase.|
|Purchase-to-view-rate||The number of users who purchased a product(s) divided by the number of users who viewed the same product(s).|
|Item purchased quantity||The number of units for a single item included in purchase events|
|Item revenue||The total revenue from items only excluding tax and shipping.|