Conversions are those events that are important to your business goals. For instance, there are many events on your website page such as page views, clicks on CTAs, and form submission. But, not every event holds the same business importance. Conversions are necessarily those events that benefit your business. A particular click such as “confirm order” or “order now” can be considered a conversion.
Conversion reports show you how well each of your website’s goals is doing. They enable you to: Track user behaviors on your site that reflect the success of a business goal (e.g. purchase, registration, etc.)
Here’s how you can configure conversions and conversion reports:
Click on Configure
You will see multiple events
Just switch on the toggle button of the events that you mark as conversions
Click on conversions to check if the right events have been added to conversions,
Click on reports
Click on engagement
Click on conversions
You will find consolidated conversions.