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Digital Marketing Bootcamp

Learn the skills and strategies your company needs for running successful digital marketing campaigns.

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Benefit 1

Helps you pick the nuances of digital marketing and the newest ideas that have been emerging in the sphere.

Benefit 2

Widens your customer base by bringing new customers or retaining the existing ones through digital marketing.

Benefit 3

Educates you on setting up winning campaigns through Facebook, YouTube, Google, SEO, Email, and Google Analytics.

The Bootcamp is useful for...

Enterprises

Marketers

E-Commerce Companies

Start-ups

Have you ever come across following in your company?

  • 1. Lack of direction and coordination in your online marketing efforts.
  • 2. Ineffective marketing campaigns that are failing to grab eyeballs.
  • 3. Dwindling customer retention and loyalty to your brand.
  • 4. Inability to create appropriate and relevant content.
  • 5. Unable to measure and quantify the results of your marketing efforts.

This 3-day boot camp is the solution to these problems.

24 hours of training / 8 hours of hands on experience

Session 1

Digital Marketing Basics

This session will cover the key aspects of Digital Marketing and related concepts.

  • Digital Customers A Moments of Truth
  • Search Engine Optimization (SEO)
  • SEM/ PPC- Paid Acquisition
  • Social Media Marketing
  • Inbound marketing

Digital Marketing Basics

This session will cover the key aspects of Digital Marketing and related concepts.

  • Digital Customers A Moments of Truth
  • Search Engine Optimization (SEO)
  • SEM/ PPC- Paid Acquisition
  • Social Media Marketing
  • Inbound marketing
Understanding The Digital Landscape

This session will cover the key aspects of Digital Marketing and related concepts.

  • Digital Customers A Moments of Truth
  • Search Engine Optimization (SEO)
  • SEM/ PPC- Paid Acquisition
  • Social Media Marketing
  • Inbound marketing

Understanding The Digital Landscape

This session will cover the key aspects of Digital Marketing and related concepts.

  • Digital Customers A Moments of Truth
  • Search Engine Optimization (SEO)
  • SEM/ PPC- Paid Acquisition
  • Social Media Marketing
  • Inbound marketing

Hands-on Exercises

Buyer Persona for current/planned project/service.

  • Analysis of Buyer of your current/ planned project/service
  • Moments of Truth for your industry /sector Buyers.
  • Building Buyer Persona for current/planned project/service

Impact

Benefit 1

A simple approach to take you through the basic concepts of digital marketing and its related aspects.

Benefit 2

Enlightens you on the current digital marketing scenario and the upcoming trends.

Benefit 3

Expert advice on analysis-driven approach and delving into buyer persona creation.

Impact

Benefit 1

A simple approach to take you through the basic concepts of digital marketing and its related aspects.

Benefit 2

Enlightens you on the current digital marketing scenario and the upcoming trends.

Benefit 3

Expert advice on analysis-driven approach and delving into buyer persona creation.

Session 2

Digital Marketing- Process

In this session will Deep Dive into the current DM process.

  • The Digital Marketing Funnel.
  • Top Of Funnel (TOFU) Strategy, Tools and Signals.
  • Mid Of Funnel (MOFU) Strategy,Tools and Signals.
  • Bottom Of Funnel (BOFU) Strategy,Tools and Signals.
  • Lead Filtering and Lead Scoring.

Hands-on Exercises

Building the Digital Marketing Funnel for current/planned project/service

  • TOFU Strategy for current/planned project/service
  • MOFU Strategy for current/planned project/service BOFU Strategy for current/planned
  • BOFU Strategy for current/planned project/service

Impact

Benefit 1

Hands-on expertise about the process of digital marketing and the various strategies involved.

Benefit 2

Equips you with the process flow so that your organisation can stay ahead of the game

Benefit 3

Guides you on setting up more targeted campaigns and strengthens your hold on digital platforms

Impact

Benefit 1

Hands-on expertise about the process of digital marketing and the various strategies involved.

Benefit 2

Equips you with the process flow so that your organisation can stay ahead of the game

Benefit 3

Guides you on setting up more targeted campaigns and strengthens your hold on digital platforms

Session 3

Growth Engineering - Unfair Advantage!

Growth – This session will help discover new routes to customer acquisition using technology and experiments.

  • Introduction to Growth Enginnering.
  • The Growth Engineering Process.
  • Understand Layers of a Product.
  • Web hooks and how they work.
  • How to set up growth experiments.

Hands-on Exercises

Growth Enginnering for your industry/sector:

  • Brainstorming Growth for current/planned project/service
  • 10 Growth Experiments for your industry/sector.

Impact

Benefit 1

Helps in exploring novel and distinct ways of finding new customers and growing your customer base.

Benefit 2

Paves the way for technology-driven growth to help your organisation stay abreast of the current times.

Benefit 3

Prepares you to effectively implement test campaigns to check what pushes growth and what works as a deterrent.

Impact

Benefit 1

Helps in exploring novel and distinct ways of finding new customers and growing your customer base.

Benefit 2

Paves the way for technology-driven growth to help your organisation stay abreast of the current times.

Benefit 3

Prepares you to effectively implement test campaigns to check what pushes growth and what works as a deterrent.

Session 4

Your industry/sector - Digital Marketing Plan

Growth – In this, we wil first cover other aspects of Digital Marketing and then go on to create a full Digital Marketing Plan for your current/planned project/sevice

  • B2B/B2C Marketing.
  • The Whatsapp and SMS world.
  • Online-Offline integration.
  • Harnessing Channel Partners.
  • Managing Affiliates.

Hands-on Exercises

Building the detailed Digital Marketing Marketing Plan for your current/planned project/service.By extending the buyer Persona, Digital Marketing Funnel and Experiments created in earlier sessions.SEO Plan for your current/planned project/service.

  • SEO Plan for your current/planned project/service
  • PPC Plan for your current/planned project/service
  • Social Plan for your current/ planned project/service

Impact

Benefit 1

You get a clear idea and a predefined action plan to pursue your goals

Benefit 2

Realistic picture and approach of how digital marketing works in your industry or sector

Benefit 3

Keen focus on the other yet indispensable aspects of online marketing and ideas on tapping into them to the realise your true potential.

Impact

Benefit 1

You get a clear idea and a predefined action plan to pursue your goals

Benefit 2

Realistic picture and approach of how digital marketing works in your industry or sector

Benefit 3

Keen focus on the other yet indispensable aspects of online marketing and ideas on tapping into them to the realise your true potential.

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10+
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