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Digital Marketing Bootcamp

Learn the skills and strategies your company needs for running successful digital marketing campaigns.

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Benefit 1

Helps you pick the nuances of digital marketing and the newest ideas that have been emerging in the sphere.

Benefit 2

Widens your customer base by bringing new customers or retaining the existing ones through digital marketing.

Benefit 3

Educates you on setting up winning campaigns through Facebook, YouTube, Google, SEO, Email, and Google Analytics.

The Bootcamp is useful for...

Enterprises

Marketers

E-Commerce Companies

Start-ups

Have you ever come across the following in your company?

  • 1. Lack of direction and coordination in your online marketing efforts.
  • 2. Ineffective marketing campaigns that are failing to grab eyeballs.
  • 3. Dwindling customer retention and loyalty to your brand.
  • 4. Inability to create appropriate and relevant content.
  • 5. Unable to measure and quantify the results of your marketing efforts.

This 3-day boot camp is the solution to these problems.

24 hours of training / 8 hours of hands on experience

Session 1

Digital Marketing Basics

Digital Customers A Moments of Truth à (change to) Digital Customers: Moment Of Truth

  • Digital Customers A Moments of Truth
  • Search Engine Optimization (SEO)
  • SEM/ PPC- Paid Acquisition
  • Social Media Marketing
  • Inbound marketing

Digital Marketing Basics

Digital Customers A Moments of Truth à (change to) Digital Customers: Moment Of Truth

  • Digital Customers A Moments of Truth
  • Search Engine Optimization (SEO)
  • SEM/ PPC- Paid Acquisition
  • Social Media Marketing
  • Inbound marketing

Hands-on Exercises

Buyer Persona for current/planned project/service.

  • Analysis of Buyer of your current/ planned project/service
  • Moments of Truth for your industry /sector Buyers.
  • Building Buyer Persona for current/planned project/service

Impact

Benefit 1

A simple approach to take you through the basic concepts of digital marketing and its related aspects.

Benefit 2

Enlightens you on the current digital marketing scenario and the upcoming trends.

Benefit 3

Expert advice on analysis-driven approach and delving into buyer persona creation.

Impact

Benefit 1

A simple approach to take you through the basic concepts of digital marketing and its related aspects.

Benefit 2

Enlightens you on the current digital marketing scenario and the upcoming trends.

Benefit 3

Expert advice on analysis-driven approach and delving into buyer persona creation.

Session 2

Digital Marketing- Process

In this session will Deep Dive into the current DM process.

  • The Digital Marketing Funnel.
  • Top Of Funnel (TOFU) Strategy, Tools and Signals.
  • Mid Of Funnel (MOFU) Strategy,Tools and Signals.
  • Bottom Of Funnel (BOFU) Strategy,Tools and Signals.
  • Lead Filtering and Lead Scoring.

Hands-on Exercises

Building the Digital Marketing Funnel for current/planned project/service

  • TOFU Strategy for current/planned project/service
  • MOFU Strategy for current/planned project/service BOFU Strategy for current/planned
  • BOFU Strategy for current/planned project/service

Impact

Benefit 1

Hands-on expertise about the process of digital marketing and the various strategies involved.

Benefit 2

Equips you with the process flow so that your organisation can stay ahead of the game

Benefit 3

Guides you on setting up more targeted campaigns and strengthens your hold on digital platforms

Impact

Benefit 1

Hands-on expertise about the process of digital marketing and the various strategies involved.

Benefit 2

Equips you with the process flow so that your organisation can stay ahead of the game

Benefit 3

Guides you on setting up more targeted campaigns and strengthens your hold on digital platforms

Session 3

Growth Engineering - Unfair Advantage!

Growth – This session will help discover new routes to customer acquisition using technology and experiments.

  • Introduction to Growth Enginnering.
  • The Growth Engineering Process.
  • Understand Layers of a Product.
  • Web hooks and how they work.
  • How to set up growth experiments.

Hands-on Exercises

Growth Enginnering for your industry/sector:

  • Brainstorming Growth for current/planned project/service
  • 10 Growth Experiments for your industry/sector.

Impact

Benefit 1

Helps in exploring novel and distinct ways of finding new customers and growing your customer base.

Benefit 2

Paves the way for technology-driven growth to help your organisation stay abreast of the current times.

Benefit 3

Prepares you to effectively implement test campaigns to check what pushes growth and what works as a deterrent.

Impact

Benefit 1

Helps in exploring novel and distinct ways of finding new customers and growing your customer base.

Benefit 2

Paves the way for technology-driven growth to help your organisation stay abreast of the current times.

Benefit 3

Prepares you to effectively implement test campaigns to check what pushes growth and what works as a deterrent.

Session 4

Your industry/sector - Digital Marketing Plan

Growth – In this, we will first cover other aspects of Digital Marketing and then go on to create a full Digital Marketing Plan for your current/planned project/sevice

  • B2B/B2C Marketing.
  • The Whatsapp and SMS world.
  • Online-Offline integration.
  • Harnessing Channel Partners.
  • Managing Affiliates.

Hands-on Exercises

Building the detailed Digital Marketing Marketing Plan for your current/planned project/service.By extending the buyer Persona, Digital Marketing Funnel and Experiments created in earlier sessions.SEO Plan for your current/planned project/service.

  • SEO Plan for your current/planned project/service
  • PPC Plan for your current/planned project/service
  • Social Plan for your current/ planned project/service

Impact

Benefit 1

You get a clear idea and a predefined action plan to pursue your goals

Benefit 2

Realistic picture and approach of how digital marketing works in your industry or sector

Benefit 3

Keen focus on the other yet indispensable aspects of online marketing and ideas on tapping into them to the realise your true potential.

Impact

Benefit 1

You get a clear idea and a predefined action plan to pursue your goals

Benefit 2

Realistic picture and approach of how digital marketing works in your industry or sector

Benefit 3

Keen focus on the other yet indispensable aspects of online marketing and ideas on tapping into them to the realise your true potential.

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upGrowth's Credibility

80+
Clients
20+
Team Members
10+
Industries

Web Stories

Our Partners

Why Your Social Media Strategy Should Change According To Product Life Cycle Why Creating A Theme-Based Ad Group Is Important What Neil Patel says on social media for ecommerce What Marketing Will Look Like In 2030? Web Story Storyline & Design Tips Ways to Find 50 Backlink Opportunities Video Marketing Trends in June 2021 Trending Video Marketing in April 2021 Top Parameters To Evaluate A Digital Marketing Agency Top Digital Marketing Tools For 2021 The Nation Storm Social Media Campaigns The Growth Hacking Guide Technical SEO Trends To Watch Out For In 2021 Startups, Social Media And Product-Market Fit Social Media: Outsource, Or Keep It In-House? SEO For Google Images in 2021 SAS Startup: Essential Strategies Predictions For Marketing In 2021, From Industry Leaders Outreach tips by Rank Fishkin Outbound Vs Inbound Marketing For Startups NFTs – Neil Patel’s thoughts on NFT Must-Read Books For Marketers Lesser-Known Social Media Ideas Used By Successful MNCs original Latest Off-Page SEO Activities For 2021 Killer Guidelines For A Growth Hacker Important SEO Trends For 2021 Impact Of Social Media On The Buying Habits Of The Indian Consumer Hygiene Checks To Run Before Increasing Your Google Ads Spends How We Increased Client Revenue By 6X And Orders By 300% How We Increased Client Revenue By 6X And Orders By 300% How We Helped Merchter Generate 6+ ROAS Within One Month How We Helped Masakha Become Pune’s Top Seafood Restaurant How We Helped ComfySheet Reach $5 Mn In Revenue In 10 Months How We Helped An E-commerce Client Acquire 1.2 Mn Users! How We Helped A Socks Brand Generate $3 Mn Sales In 5 Months How We Helped A Honey Brand Achieve 3X ROAS Across Digital Channels How We Generated 1M+ Impressions Through Web Stories in 2021 How to Successfully Do SEO for Zero-Click Searches How To Monitor Your Organic Search Rankings How To Increase Your Blog Traffic in 2021 How To Increase Ecommerce Conversion Rates, Part 3 How To Increase Ecommerce Conversion Rates, Part 2 How To Increase Ecommerce Conversion Rates How To Growth Hack Customer Retention How To Become A Great Digital Marketer Growth Hacks For Restaurants Growth Hacking Tools Every Growth Hacker Should Have Growth Hacking Success Stories Growth Hacking Strategies To Skyrocket Your User Base Google’s core web vitals expansion and page experience update 2021 Google Web Story Best Practices 2021 Google Improves Web Stories WordPress Plugin 2021 Google Green Belt Certification Google Ad Grant Program For Non-Profits Getting The Best ROI Out Of Your Universal App Campaign Facebook Analytics is Shuttering on June 30 Digital Marketing: Keyword Targeting In Quora Ads Digital Marketing Trends To Watch Out For In 2021 Digital Marketing Tips for Startups in 2021 Digital Marketing Blogs You Should Follow Data-Driven Approach To Increase Site Traffic Customer Lifetime Value And How You Can Use It In Facebook Ads Customer Acquisition Cost Calculation CRO And SEO Optimised Copywriting Tips To Boost Sales Calculating Time Payback Of CAC Calculating Marketing Percentage Of Customer Acquisition Cost (M%CAC) Calculating Marketing Percentage Of Customer Acquisition Cost Calculating Marketing Influenced Customer Percentage CAC: Why It’s Important + How To Calculate It Businesses Changes Due to COVID in 2021 Boutique Touch $5m Revenue How We Helped? Boosting Google Ads By Reducing CPL Best Blogging Platforms By Neil Patel In 2021 Amazon SEO In 2021: A Guide Amazon Reviews For Better Sales in 2021 Advantages Of SEO A Comprehensive Guide To On-Page SEO 8 Netflix Shows For Startup Founders 6 Ideas for the Distribution of Content to Meet your Brand’s Goals 5 Reasons Social Media Is Going To Be Big In 2021 5 Amazon Hacks For A Successful PPC Campaign 4 Simple Lead Generating Hacks For Your Social Media Marketing 3 Steps To Master Digital Marketing 10 PPC Trends To Stay On Top Of In 2021