Benefit 1
Helps you pick the nuances of digital marketing and the newest ideas that have been emerging in the sphere.
Benefit 2
Widens your customer base by bringing new customers or retaining the existing ones through digital marketing.
Benefit 3
Educates you on setting up winning campaigns through Facebook, YouTube, Google, SEO, Email, and Google Analytics.
The Bootcamp is useful for...
Enterprises
Marketers
E-Commerce Companies
Start-ups
Have you ever come across the following in your company?
- 1. Lack of direction and coordination in your online marketing efforts.
- 2. Ineffective marketing campaigns that are failing to grab eyeballs.
- 3. Dwindling customer retention and loyalty to your brand.
- 4. Inability to create appropriate and relevant content.
- 5. Unable to measure and quantify the results of your marketing efforts.
This 3-day boot camp is the solution to these problems.
Session 1
- Digital Marketing Basics
Digital Customers A Moments of Truth à (change to) Digital Customers: Moment Of Truth
- Digital Customers A Moments of Truth
- Search Engine Optimization (SEO)
- SEM/ PPC- Paid Acquisition
- Social Media Marketing
- Inbound marketing
Digital Marketing Basics
Digital Customers A Moments of Truth à (change to) Digital Customers: Moment Of Truth
- Digital Customers A Moments of Truth
- Search Engine Optimization (SEO)
- SEM/ PPC- Paid Acquisition
- Social Media Marketing
- Inbound marketing
Hands-on Exercises
Buyer Persona for current/planned project/service.
- Analysis of Buyer of your current/ planned project/service
- Moments of Truth for your industry /sector Buyers.
- Building Buyer Persona for current/planned project/service
Impact
Benefit 1
A simple approach to take you through the basic concepts of digital marketing and its related aspects.
Benefit 2
Enlightens you on the current digital marketing scenario and the upcoming trends.
Benefit 3
Expert advice on analysis-driven approach and delving into buyer persona creation.
Impact
Benefit 1
A simple approach to take you through the basic concepts of digital marketing and its related aspects.
Benefit 2
Enlightens you on the current digital marketing scenario and the upcoming trends.
Benefit 3
Expert advice on analysis-driven approach and delving into buyer persona creation.
Session 2
Digital Marketing- Process
In this session will Deep Dive into the current DM process.
- The Digital Marketing Funnel.
- Top Of Funnel (TOFU) Strategy, Tools and Signals.
- Mid Of Funnel (MOFU) Strategy,Tools and Signals.
- Bottom Of Funnel (BOFU) Strategy,Tools and Signals.
- Lead Filtering and Lead Scoring.
Hands-on Exercises
Building the Digital Marketing Funnel for current/planned project/service
- TOFU Strategy for current/planned project/service
- MOFU Strategy for current/planned project/service BOFU Strategy for current/planned
- BOFU Strategy for current/planned project/service
Impact
Benefit 1
Hands-on expertise about the process of digital marketing and the various strategies involved.
Benefit 2
Equips you with the process flow so that your organisation can stay ahead of the game
Benefit 3
Guides you on setting up more targeted campaigns and strengthens your hold on digital platforms
Impact
Benefit 1
Hands-on expertise about the process of digital marketing and the various strategies involved.
Benefit 2
Equips you with the process flow so that your organisation can stay ahead of the game
Benefit 3
Guides you on setting up more targeted campaigns and strengthens your hold on digital platforms
Session 3
Growth Engineering - Unfair Advantage!
Growth – This session will help discover new routes to customer acquisition using technology and experiments.
- Introduction to Growth Enginnering.
- The Growth Engineering Process.
- Understand Layers of a Product.
- Web hooks and how they work.
- How to set up growth experiments.
Hands-on Exercises
Growth Enginnering for your industry/sector:
- Brainstorming Growth for current/planned project/service
- 10 Growth Experiments for your industry/sector.
Impact
Benefit 1
Helps in exploring novel and distinct ways of finding new customers and growing your customer base.
Benefit 2
Paves the way for technology-driven growth to help your organisation stay abreast of the current times.
Benefit 3
Prepares you to effectively implement test campaigns to check what pushes growth and what works as a deterrent.
Impact
Benefit 1
Helps in exploring novel and distinct ways of finding new customers and growing your customer base.
Benefit 2
Paves the way for technology-driven growth to help your organisation stay abreast of the current times.
Benefit 3
Prepares you to effectively implement test campaigns to check what pushes growth and what works as a deterrent.
Session 4
Your industry/sector - Digital Marketing Plan
Growth – In this, we will first cover other aspects of Digital Marketing and then go on to create a full Digital Marketing Plan for your current/planned project/sevice
- B2B/B2C Marketing.
- The Whatsapp and SMS world.
- Online-Offline integration.
- Harnessing Channel Partners.
- Managing Affiliates.
Hands-on Exercises
Building the detailed Digital Marketing Marketing Plan for your current/planned project/service.By extending the buyer Persona, Digital Marketing Funnel and Experiments created in earlier sessions.SEO Plan for your current/planned project/service.
- SEO Plan for your current/planned project/service
- PPC Plan for your current/planned project/service
- Social Plan for your current/ planned project/service
Impact
Benefit 1
You get a clear idea and a predefined action plan to pursue your goals
Benefit 2
Realistic picture and approach of how digital marketing works in your industry or sector
Benefit 3
Keen focus on the other yet indispensable aspects of online marketing and ideas on tapping into them to the realise your true potential.
Impact
Benefit 1
You get a clear idea and a predefined action plan to pursue your goals
Benefit 2
Realistic picture and approach of how digital marketing works in your industry or sector
Benefit 3
Keen focus on the other yet indispensable aspects of online marketing and ideas on tapping into them to the realise your true potential.
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