Benefit 1

Helps you pick the nuances of digital marketing and the newest ideas that have been emerging in the sphere.

Benefit 2

Widens your customer base by bringing new customers or retaining the existing ones through digital marketing.

Benefit 3

Educates you on setting up winning campaigns through Facebook, YouTube, Google, SEO, Email, and Google Analytics.

The Bootcamp is useful for...

Enterprises

Marketers

E-Commerce Companies

Start-ups

Have you ever come across the following in your company?

1. Lack of direction and coordination in your online marketing efforts.
2. Ineffective marketing campaigns that are failing to grab eyeballs.
3. Dwindling customer retention and loyalty to your brand.
4. Inability to create appropriate and relevant content.
5. Unable to measure and quantify the results of your marketing efforts.

This 3-day boot camp is the solution to these problems.

24 hours of training / 8 hours of hands on experience

Session 1

Digital Marketing Basics

Digital Customers A Moments of Truth à (change to) Digital Customers: Moment Of Truth

Digital Customers A Moments of Truth
Search Engine Optimization (SEO)
SEM/ PPC- Paid Acquisition
Social Media Marketing
Inbound marketing

Digital Marketing Basics

Digital Customers A Moments of Truth à (change to) Digital Customers: Moment Of Truth

Digital Customers A Moments of Truth
Search Engine Optimization (SEO)
SEM/ PPC- Paid Acquisition
Social Media Marketing
Inbound marketing

Hands-on Exercises

Buyer Persona for current/planned project/service.

Analysis of Buyer of your current/ planned project/service
Moments of Truth for your industry /sector Buyers.
Building Buyer Persona for current/planned project/service

Impact

Benefit 1

A simple approach to take you through the basic concepts of digital marketing and its related aspects.

Benefit 2

Enlightens you on the current digital marketing scenario and the upcoming trends.

Benefit 3

Expert advice on analysis-driven approach and delving into buyer persona creation.

Impact

Benefit 1

A simple approach to take you through the basic concepts of digital marketing and its related aspects.

Benefit 2

Enlightens you on the current digital marketing scenario and the upcoming trends.

Benefit 3

Expert advice on analysis-driven approach and delving into buyer persona creation.

Session 2

Digital Marketing- Process

In this session will Deep Dive into the current DM process.

The Digital Marketing Funnel.
Top Of Funnel (TOFU) Strategy, Tools and Signals.
Mid Of Funnel (MOFU) Strategy,Tools and Signals.
Bottom Of Funnel (BOFU) Strategy,Tools and Signals.
Lead Filtering and Lead Scoring.

Hands-on Exercises

Building the Digital Marketing Funnel for current/planned project/service

TOFU Strategy for current/planned project/service
MOFU Strategy for current/planned project/service BOFU Strategy for current/planned
BOFU Strategy for current/planned project/service

Impact

Benefit 1

Hands-on expertise about the process of digital marketing and the various strategies involved.

Benefit 2

Equips you with the process flow so that your organisation can stay ahead of the game

Benefit 3

Guides you on setting up more targeted campaigns and strengthens your hold on digital platforms

Impact

Benefit 1

Hands-on expertise about the process of digital marketing and the various strategies involved.

Benefit 2

Equips you with the process flow so that your organisation can stay ahead of the game

Benefit 3

Guides you on setting up more targeted campaigns and strengthens your hold on digital platforms

Session 3

Growth Engineering - Unfair Advantage!

Growth – This session will help discover new routes to customer acquisition using technology and experiments.

Introduction to Growth Enginnering.
The Growth Engineering Process.
Understand Layers of a Product.
Web hooks and how they work.
How to set up growth experiments.

Hands-on Exercises

Growth Enginnering for your industry/sector:

Brainstorming Growth for current/planned project/service
10 Growth Experiments for your industry/sector.

Impact

Benefit 1

Helps in exploring novel and distinct ways of finding new customers and growing your customer base.

Benefit 2

Paves the way for technology-driven growth to help your organisation stay abreast of the current times.

Benefit 3

Prepares you to effectively implement test campaigns to check what pushes growth and what works as a deterrent.

Impact

Benefit 1

Helps in exploring novel and distinct ways of finding new customers and growing your customer base.

Benefit 2

Paves the way for technology-driven growth to help your organisation stay abreast of the current times.

Benefit 3

Prepares you to effectively implement test campaigns to check what pushes growth and what works as a deterrent.

Session 4

Your industry/sector - Digital Marketing Plan

Growth – In this, we will first cover other aspects of Digital Marketing and then go on to create a full Digital Marketing Plan for your current/planned project/sevice

B2B/B2C Marketing.
The Whatsapp and SMS world.
Online-Offline integration.
Harnessing Channel Partners.
Managing Affiliates.

Hands-on Exercises

Building the detailed Digital Marketing Marketing Plan for your current/planned project/service.By extending the buyer Persona, Digital Marketing Funnel and Experiments created in earlier sessions.SEO Plan for your current/planned project/service.