Goodreads: Navigating through the Digital Marketing Universe

upGrowth has a fantastic culture that includes conducting monthly team meetings to celebrate achievements, share personal experiences, and build collective consciousness. This is a great way to foster a positive and supportive environment. We prioritize recognizing both individual and group achievements, as it helps motivate and engage our team members on a greater level. Maintaining […]

This article was originally published on LinkedIn. In the age of digital learning, the market is flooded with many online courses, webinars, and training programs. A new trend has emerged: The ₹99 course.  These courses, often marketed by self-proclaimed gurus, coaches, and trainers, promise a wealth of knowledge for a minimal fee. However, they often serve as a gateway […]

This article was originally published on LinkedIn. In the fast-paced and burgeoning field of artificial intelligence (AI), there’s a lot of excitement — and with it, unfortunately, some manipulative tactics aiming to exploit the Fear of Missing Out (FOMO) among those new to the field. Recently, there has been an uptick in YouTube ads promoting low-cost entry […]

In India, every day is a festival. Be it somebody’s birthday or anniversary and our usual festivals such as Diwali, Holi, Christmas etc. Even if there’s no festival, Indian consumers will always look for some reason to go to their nearest mall or on e-commerce platforms and make a purchase.  There are many reasons and […]

In the vast digital landscape, where countless websites compete for attention, one question plagues the minds of digital marketers and website owners alike: How can I rise above the noise and reach my target audience effectively? The answer lies in the harmonious convergence of two transformative technologies: Artificial Intelligence (AI) and Search Engine Optimization (SEO).  […]

D2C market is growing heavily. The exponential expansion of D2C brands over the past few years has been attributed to the ever-growing acceptability of e-commerce and online purchasing. According to CII data, the Indian direct-to-consumer market is expanding at a CAGR of 40% (FY22-27P). By FY27, D2C brands’ combined revenue is anticipated to increase from […]