Goodreads: Navigating through the Digital Marketing Universe

Introduction Google Ads is a very wide topic to discuss. Each update brings in new changes and sometimes total revamp of the whole platform. It is absolutely necessary to stay updated with the constant changes in Google Ads. But there are some factors that are as important right now as they were in the past. […]

Introduction Navigating the ever-evolving realm of SEO requires a keen understanding of HTML tags to elevate your website’s presence in search engine rankings. Let’s delve into the intricacies of HTML tags and their pivotal role in driving SEO success. What are HTML Tags and SEO? HTML tags are the building blocks that structure and define […]

When people hear the term ‘SEO optimized article’, they think of it as some kind of bad practice. But it’s not so. Search engines are a set of algorithms. They take a look at numerable factors in order to rank your page for certain keywords. Sometimes, despite writing a good blog you may not be […]

Introduction If there is one thing Google is good at it is constant improvement of its products through updates. Google Ads is also a part of this product line. Google has dedicated a lot of resources to update Google Ads and make it more user friendly. How are your Google Ads Campaign going? Download 30 […]

The parameters and methods for digital marketing have changed drastically in the last 5 years. With technological innovations coming in leaps, algorithms for online searches and analytical methods even make use of artificial intelligence. The digital transformations have primarily been the result of evolution in consumer behavior with increased internet penetration into almost every aspect […]

As a part of Google’s relentless quest for innovation, 2018 saw the search giant introduce their latest ad unit – responsive search ads. Responsive search ads or RSA removed Standard Text Ads. As with any new release, this has led to part excitement and part panic amongst digital marketers who are scrambling to understand what […]