Goodreads: Navigating through the Digital Marketing Universe

When the number of active Facebook users, globally, go up to a 2 billion, anybody would start to take social media seriously. And, if you are in the top management of the marketing department of a company, you would definitely want to sit and take notice of the numbers.

You have your business, and you need to get the word out. Marketing is your answer. Great! But you can’t quite put a finger on what’s going wrong. If you’re an online business or rely on the digital era, then social media marketing is your solution. Put simply – a social media campaign is an […]

Digital Marketing has taken the world of digital ecosystem to another level. With the rise in the digital media, gone are the days of traditional marketing. Every year there are different social media campaigns that catch the eye of the masses and leave a profound impact on the viewers. Everyone tries to market their product […]

When the number of active Facebook users, globally, go up to a 2 billion, anybody would start to take social media seriously. And, if you are in the top management of the marketing department of a company, you would definitely want to sit and take notice of the numbers. As a marketing vice president, you […]

In today globalized and competitive world, startups come and go out business. It is hard to deny that, majority of the new startups will fail if, they are not able to remain competitive in the market. The reasons are complex and numerous, but one of the most prevalent causes is a lack of brand growth […]

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. As a social media marketer – be it a vice president – marketing, content creator or general digital marketer – your day-to-day work can […]