Goodreads: Navigating through the Digital Marketing Universe

Social media is an amazing world to advertise for startups. More and more organizations are joining social media platforms with a specific end goal to connect with bigger groups of audiences and grow their business. Though there are many growing advantages of social media marketing, numerous businesses are uncertain whether they should spend their time […]

Social media platforms often aid in marketing and also provide businesses with additional capabilities and benefits, but only if integrated with the business and managed carefully. In fact, social media networks are becoming key channels for global communication and collaboration, such that global management is deemed as a necessity in order to obtain the optimal […]

Search engine optimization isn’t just about keywords anymore. With every new change in Google’s algorithm, SEO becomes less of a single process or skill and more of a comprehensive strategy which needs to be implemented using SEO techniques. Successful SEO techniques need to be firmly embedded into an enterprise’s entire communications approach from the beginning. […]

The customers in the digital world are changing along with the world itself, making the company’s marketing department to be alert and execute strategies based on this changes. Marketers require in depth understanding and skills of the digital world more than ever before, and senior managers in growing companies need to surround themselves with advanced […]

Imagine having a shop without having any signage onto it – no name, no windows, no shopfront, nothing in particular. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. Now, when you have a shop with a proper name and probably the product image […]

Black Hat SEO techniques are usually aggressive techniques which manipulate Google into thinking that your page is more relevant than others and thus deserves to be ranked higher, even although actually it isn’t. In other words, it is any technique which doesn’t follow the natural course of actions and which goal is to push your site […]