Web Story Storyline & Design Tips
Web Stories For Brand Awareness
Web Stories are a great way to establish your brand and position yourself as a thought leader online. Here are some tips on how to craft compelling ones to make sure you rank on Google Discover.
Use as much video as possible, since it is more engaging than plain text and images. But keep them short - around 15 seconds per page.
Don’t just state facts. Have a clear voice and share your opinions, being sure to make it relatable for your audience.
Tell A Story
Your Web Story needs to have a narrative arc. Create a sense of urgency of suspense from one slide to the next; provide context and give the reader a reason to stick around till the end.
Keep It Crisp
Keep each slide short - approximately 280 characters, or the length of a Tweet.
Your text is the hero - don’t cover it with other elements on the page. Avoid burned-in text, this prevents it from being blocked when it gets resized on various devices. Text should be clearly visible and stay within the bounds of the slide.
Add Your Logo
Include a high-resolution logo that represents your brand.
Use Quality Images
Low-res images are best avoided - use high-quality images, and take care when resizing images to portrait.
Use high-quality audio clips that are at least 5 seconds long with balanced volume and audible speech.
Use Animation With Caution
Animations can enhance your stories and make them engaging - however, avoid distracting or repetitive animations which can strain the eye.
Web Stories are a great way to showcase your expertise, product how-tos and benefits. Now that you know what makes for a great web story, start designing your own and see a boost in brand engagement!