Top Parameters To Evaluate A Digital Marketing Agency
Why You Need A Digital Marketing Agency
Partnering with a digital marketing agency can help you execute campaigns and stay ahead of the curve while growing your business. Here are a few things to keep in mind when choosing one.
State Your Goals
Highlight what the main objectives are - why do you need the help of an agency? What are you looking to achieve?
What Does Success Mean To Them?
The agency you partner with should place emphasis on implementing a well-rounded strategy for your long-term success.
Evaluate their fee structure. Most digital marketing agencies will receive compensation in the form of a percentage of your ad spend or media buys (e.g., pay-per-click advertising, banner or display ads, etc.). A common fee percentage range is between 10-20 percent of total spend.
How Much Will It Cost?
Interview Your Prospects
Get to know who you are working with. Ask other companies in your sector which agencies they work with, and ask the agencies you are interested in for a Request For Information (RFI) or Request For Proposal (RFP).
Ask For Case Studies
Ask for recent work they’ve done for other clients that have business goals similar to yours. If they are unable to produce a project that provides a solid demonstration of their digital strategy, you may need to keep looking.
Visit the website of the agency you are keen on, read their blogs, whitepapers, case studies and more. Is the blog up-to-date? Do they provide useful industry-specific insights and information, or are they just cranking out “token posts” to keep the blog fresh?
Check Out Their Recent Work
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