The Growth Hacking Guide
What Is Growth Hacking
Generating ideas (everything that can help to increase growth). Organising (estimating potential impact and resources required). Testing (working in quick iterations, testing everything they can). Analysing (comparing results to hypothesis and asking “why”). Optimising (using learnings to correct processes). Repeat.
Content creation works well to attract new customers. From infographics, to guest posting on industry blogs of note, or creating skyscraper content piece - a guide, tutorial, white paper or resource - you can create valuable content and position yourself as an expert.
You’re about to watch a video on YouTube when suddenly an ad starts playing and it sidetracks you because, it’s just as interesting as the video you were about to watch. Next thing you know you’ve discovered a whole new product, event, YouTube channel, or brand. Use YouTube to create inspiring ads that pull the audience in.
Remarketing With Facebook
Facebook ads are already a great way to appeal to targeted audiences based on a wide range of criteria. One way to further fine-tune your campaign and improve conversion rate is to remarket your Facebook ads to users who have already visited your website
People love free stuff. ake a business like Hotmail for example. When Hotmail launched its browser-based email service in 1996, it leveraged a free account to entice its existing 20,000 users to sign up. Give your audience something for free - a trial, an e-book, access - anything.
A referral programme, where existing customers are rewarded for bringing in a new customer or prospect, works wonders to grow your business, and helps retain customers as well.
People love feeling like they’re special and part of something exclusive. So give them that feeling! For example, when Pinterest was first getting started, it was invitation-only, but allowed users to request an invitation if they wanted to join.
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