Successful SEO For Zero-Click Searches

Zero-Click

A Zero-click SERP is one where the answer is displayed directly at the top of a Google search result. The user’s search intent is satisfied without having to click any actual search result links.

How To Receive Clicks

SEO professionals and content creators must adapt to Zero-Click searches with different tactics, from SEO to schema markup.

CPS 

CPS (clicks per search) should become a core metric for keyword research to identify which keywords provide the best ROI.

CTR

Many SEO tools offer a CTR (click-through-rate) metric, helping you arrive at an organic score.

Featured Snippets

Featured snippets are important because they allow you to gain more organic traffic without creating new content or backlinks.

Structured Data

It’s a good idea  to mark up your answers using schema markup. It may not boost ranking, but it can make it easier for Google to understand what your content is about.

Images

The text & image of the featured snippet are usually pulled from different websites. To make your image appear, add an image directly under your paragraph.

SEO For A Zero-Click Future

Featured snippets are not as volatile as you think (yet). If you follow the optimisation strategies laid out for you here, there’s a chance it will win you a featured SERP!