Social Media Campaigns 

That Took The Nation 

By Storm

Conversation- Sparking Social Media Campaigns

A good social media campaign is a coordinated marketing activity across platforms that strengthens and assists business goals, and turns a few heads while doing so. Here are a few that caught our eye.

Bajaj - The Nation’s Bike

Leo Burnett created the campaign for Bajaj bikes with the title “The Nation’s Bike”. The bike was made from parts of the retired naval ship INS Vikrant, and managed to pull at the patriotic heart-strings of Indians.

Odds By Adidas

Created by Taproot, this campaign highlighted the Adidas product odds, along with the story of India’s first blade runner, marathoner and war hero  Maj DP Singh.

Samsonite: Push The Limit

The durability and sturdiness of Samsonite’s new offering was highlighted through a high-octane campaign with celebrities including Kunal Kemmu, Neha Dhupia, Malaika Arora and others.

Snickers Hunger Bars

With the tagline “Who are you when you’re hungry?”, the candy bar created an innovative campaign by portraying different hunger symptoms in 19 different languages on their packaging.

Vodafone- Stronger Together

To showcase the strength and reach of their 4G network, the campaign shows an army of beloved pugs chasing a little boy - showing how their network is present everywhere, and their “tower an hour” programme to improve connectivity.

The Impact Of Social Media

Social media can’t be ignored these days - it’s one of the best ways to actively engage with your audience and showcase your work.