Outbound  Vs  Inbound Marketing For Startups

VS

Outbound & Inbound

If you pay attention to marketing trends, you’ve heard people throwing around the terms “inbound marketing” and “outbound marketing,” but what do they really mean?

Inbound Marketing

Inbound marketing is a concept where marketers attempt to “pull” in potential customers with interesting content. Also called content marketing, it involves creating blog posts, social media, infographics, white papers, email newsletters, and other content that people actually want to read.

Outbound Marketing

Inbound marketing is a concept where marketers attempt to “pull” in potential customers with interesting content. Also called content marketing, it involves creating blog posts, social media, infographics, white papers, email newsletters, and other content that people actually want to read.

Which One Should You Choose?

To determine which one is best, you have to consider your specific business, audience, and your marketing objectives. All these parameters tend to vary according to the product offerings you have, and the audience you want to reach.

Inbound: The Advantages

One of the biggest strengths of inbound marketing is that it is focused on providing value to your prospects. It’s educational and often non-promotional. Since it aligns with the Buyer’s Journey, it builds a relationship between your prospects and your brand, and attracts prospects at the right time, as opposed to interrupting them at a time when they are not interested.

Outbound: The Advantages

The biggest strength of outbound marketing is its ability to get in front of a large number of people quickly and build awareness. If done correctly, you can launch an outbound marketing campaign, get seen by millions, and have new customers within a few weeks - but this depends on how much money you invest.

Inbound: More Advantages

In today’s landscape where consumers have access to more information, inbound has more benefits to offer. You can boost brand awareness. You can retain customers with quality content. You can build a real relationship with your audience. It costs less, and it gives you room to analyse and see what’s working and what’s not.

Which One Is Best?

You need to choose your marketing strategy based on what you want to achieve. Do you want to build brand awareness? Drive traffic? How many customers are you looking to acquire, and what is your timeline?

Inbound For Startups -  A Better Choice

If you answered yes to most of those questions, inbound is your best bet. Given the way that it aligns with the preferences of modern buyers, compound returns and lower costs per acquisition, inbound marketing should be considered the essential foundation of any startup’s marketing plan.