Must-Read Books For

Marketers

Marketing 

Must-Reads

If you are a marketer looking to learn and grow, we’ve rounded up a list of some of the best books on the subject, from the best in the business.

Influence

by Robert B. Cialdini

The go-to book on how to persuade people and change behaviour. He also breaks down the 6 universal principles of persuasion - reciprocation, commitment and consistency, social proof, liking, authority, and scarcity.

Predictably Irrational

by Dan Ariely

Behavioural economist Dan Ariely breaks down the hidden forces that shape our decisions and affect everything from what we purchase, why we purchase it, and what makes us tick. A great book full of counterintuitive insights.

The Battle For Your Mind  by Al Ries and Jack Trout

Positioning:

The book explores the challenges of a new, fast-paced media and marketing landscape, and shows you how to position yourself to remain top of mind, from naming your product to using your strengths.

Delivering Happiness

by Tony Hsieh

Written in a narrative format, this book tells us how Zappos become one of the most respected brands in the world. Hsieh talks about how he built an incredible company culture that redefined customer service.

Obviously Awesome

by April Dunford

Centred around differentiation, Obviously Awesome, walks you through what so many companies get wrong with positioning and provides the step-by-step process to effectively position your brand, startup, or service.

The Lean Startup

by 

The Lean Startup explores the scientific process of creating products and services that your audience will love, without spending months or years walking toward a dead end.

 Eric Ries

Radical Candor by Kim Scott

You are only as good as your team - and getting the most out of them can be challenging. This book shares the keys to creating a culture that values feedback and aligns a team with your goals and vision.