Must-Read Books For
If you are a marketer looking to learn and grow, we’ve rounded up a list of some of the best books on the subject, from the best in the business.
by Robert B. Cialdini
The go-to book on how to persuade people and change behaviour. He also breaks down the 6 universal principles of persuasion - reciprocation, commitment and consistency, social proof, liking, authority, and scarcity.
by Dan Ariely
Behavioural economist Dan Ariely breaks down the hidden forces that shape our decisions and affect everything from what we purchase, why we purchase it, and what makes us tick. A great book full of counterintuitive insights.
The Battle For Your Mind by Al Ries and Jack Trout
The book explores the challenges of a new, fast-paced media and marketing landscape, and shows you how to position yourself to remain top of mind, from naming your product to using your strengths.
by Tony Hsieh
Written in a narrative format, this book tells us how Zappos become one of the most respected brands in the world. Hsieh talks about how he built an incredible company culture that redefined customer service.
by April Dunford
Centred around differentiation, Obviously Awesome, walks you through what so many companies get wrong with positioning and provides the step-by-step process to effectively position your brand, startup, or service.
The Lean Startup
The Lean Startup explores the scientific process of creating products and services that your audience will love, without spending months or years walking toward a dead end.
Radical Candor by Kim Scott
You are only as good as your team - and getting the most out of them can be challenging. This book shares the keys to creating a culture that values feedback and aligns a team with your goals and vision.