1M+ Impressions Via Web Stories
Growing Website Traffic
A spike in website traffic is always welcome - and that’s what we found when we began publishing Web Stories on Google Discover. Here are some dos, don’ts and insights we learned along the way!
We analysed our data for the period of January 15-31, 2021 and saw that we generated 1 million impressions in those two weeks through Web Stories that ranked on Google Discover!
It is a visual format that lets you explore information by tapping through, or swiping from, one piece of content to the next, with video, GIF, audio, images, animation on text and images.
Google Web Story
A Google Web Story is a visual storytelling format that is displayed on the Google Search Engine Result Page. They can appear in Images, Google Discover and the Google app.
Setting Up Web Stories Plugin
You need to install the Web Stories plugin to make the creation process easier. You can find the step-by-step process on our blog.
Creating Google Web Stories
Google has a simple step-by-step guide which is self-explanatory. Login, click “add new,” and then proceed to add content, page by page. Then, it’s just a question of hitting publish!
Content & SEO
We took trending topics and made Web Stories around them, with informative, brief slides that included images and video. You should also invest in Web Story SEO to help in rankings.
We created a Web Story Tracker, a sheet where all the data was updated from titles to content and live links. This made collaboration and coordination easier.
We found that traffic could skyrocket, but come down just as fast, based on how Google updates trends. The general lifespan of a ranking story is 4 days.
Strategy For Success
To keep ranking, remember to continuously update your feed with high-quality Web Stories based on the latest trends. This can help you hold your position on Google Discover.