Impressions Through 

How We Generated 1M+

Web Stories in 2021

Growing Website Traffic

A spike in website traffic is always welcome - and that’s what we found when we began publishing Web Stories on Google Discover. Here are some dos, don’ts and insights we learned along the way!

1M+ Impressions!

 How? By publishing Web Stories and getting ranked on Google Discover!

We analysed our data for the period of January 15-31, 2021 and saw that we generated 1 million impressions in those two weeks.

What Is A Web Story?

A Web Story is a visual format that lets you explore information at your own pace by tapping through, or swiping from, one piece of content to the next. It can include video, GIF, audio, images, animation on text and images to create a dynamic consumption experience.

What Is A Google Web Story?

A Google Web Story is a visual storytelling format that is displayed on the Google Search Engine Result Page. They can appear in Images, Google Discover and the Google app. When a user searches for something on Google, the results are displayed in grid views from multiple publishers.

Setting Up Web Stories Plugin

You need to install the Web Stories plugin to make the creation process easier. You can find the step-by-step process on our blog.

Creating Google Web Stories

Google has a simple step-by-step guide which is self-explanatory. Login, click “add new,” and then proceed to add content, page by page. Then, it’s just a question of hitting publish!

Selecting Content

We took trending topics and made Web Stories around them, by looking at popular and talked-about  topics on the web and analysing some of the best-performing content on our blog. We condensed these articles to create Web Stories.

Writing Content For A Web Story

It should be informative, brief, include some images and video, and have eye-catching design.

Your Web Story needs to be informative, relevant and relatable. Your audience should walk away both entertained and informed.

Web Story SEO

SEO helps your Web Story rank. Keep titles shorter than 70 characters. Add each Story to your sitemap. Ensure your URL slug is correctly formatted, since it is not editable once the Web Story goes live. Include image alt text, all the right metadata, and make sure each story is self-canonical.

Managing The Process

We did a few things to ensure things were streamlined. We created a Web Story Tracker, a sheet where all the data was updated from titles to content and live links. This made collaboration and coordination easier. We also spent time shortening content as per Google guidelines.

 Traffic Can Skyrocket

After publishing 4-5 stories, one of them ranked on Google Discover and brought forth a needle curve. We checked analytics - we were astonished by the results. We saw a 1,00,000% increase in our website traffic

Finding #1

Traffic Can Come Down Just As Fast

Web Stories can bring huge traffic to your website for upto 4 days. However, as Google keeps updating trends on their Discover platform, they will not publish the same Web Story a second time. Your Web Story may get traffic again after 4 days, but not as much as earlier.

Finding #2

Strategy For Sustained Success

To keep ranking in this format, remember to continuously update your feed with high-quality Web Stories based on the latest trends. This can help you hold your position on Google Discover.