Google Web Story Best Practices 2021

A story is a series of snippets in the form of text, images, audio & video - that play out in a sequence, where the user has to tap through or swipe through from one slide to the next.

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Web Stories

It is a visual storytelling format that is displayed on the Google Search Engine Result Page, and can be viewed across a range of Google properties, including Google Images, Google Discover and the Google app.

Google Web Stories

A Web Story needs to have a fixed topic and a narrative arc. It also needs to be well-designed, use engaging language so that it pulls the reader/viewer and keeps them hooked on till the last page or slide, and perhaps take an action.

Elements of 

 A Good Web Story

A Web Story should entertain and educate the reader. You should share information that is relevant, keep it brief, add video and animation where possible, use first-person storytelling to make a personal connection and invest in good design.

Content For

 A Web Story

A Web Story should entertain and educate the reader. You should share information that is relevant, keep it brief, add video and animation where possible, use first-person storytelling to make a personal connection and invest in good design.

Crafting A                   Voice

UNIQUE

A Web Story should entertain and educate the reader. You should share information that is relevant, keep it brief, add video and animation where possible, use first-person storytelling to make a personal connection and invest in good design.

Good Design is a Must

Use short titles, add them to your sitemap, use the right URL format, include structured data and all necessary metadata, add image alt text and captions for video and make sure your stories are self-canonical and valid AMP pages.

Web Story SEO

Web Stories for Brand Building

Now that you know what makes for a great web story, start designing your own and see a boost in brand engagement - with these tips, you’ll be able to rank on Google Discover in no time!

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