10 Ways Businesses Are Changing Their Marketing Due To COVID-19 In 2021
Business In The New Normal
The pandemic has changed the way business is done. Both consumers and sellers have embraced digitisation. With a dip in advertising spends, here’s a look at how marketing is changing to keep up
Connect, Reassure, Communicate
It’s important to keep communicating with your consumers and give updates on business timings and availability. Use communication to inform and strengthen relationships.
Strike The Right Chord
Your messaging needs to be empathetic and give consumers a sense that you care about more than just the bottom line.
Invest In Brand Building
The focus of your marketing campaigns should be to build your brand so that it stays on top of consumers’ minds. Invest in marketing tactics that establish your brand as a key player and drive long-term online sales
Amp Up Your Social Media Presence
Take your voice to social media. Start or join conversations around topics that matter to you and your audience. Make use of sponsored posts and paid ads, host contests, post more frequently, and give your followers regular updates.
Improve Your Online Presence
Make sure your site is optimised for mobile browsing. You should also run an SEO health check and see if your site is up-to-date with all the relevant trending searches in your industry/segment. Also, do an overall UX/UI check.
Instead of one-size-fits-all messaging, focus on mining data and use analytics to deliver personalised messages. Use remarketing tools to deliver the right message to the right person at the right time.
In-person events are a while away from becoming a reality. Your marketing strategies should focus on creating powerful online connections and a sense of community through webinars, Zoom sessions, Instagram Live etc.
Get To Know Your Audience
Do you know your audience in their current state? What are their concerns at a time like this? Spend more time understanding your audience during a crisis like this, either by reaching out to them directly or through analysing data.
Make sure your local listings are verified, up-to-date and kept current on search platforms.
Your messaging needs to be dynamic, and you need to pivot and change your strategy when necessary. Be open to adapt and optimise your marketing resources for the right channels and campaigns
The Future Is Digital
Irrespective of the impact of COVID-19, if you have not shifted or made online marketing your primary focus, now is the time to get down to it! The future is digital – and having an online presence is imperative to success.