Goodreads: Navigating through the Digital Marketing Universe

In the ever-evolving world of work, one topic continues to spark debate: the merits of a 90-hour work week versus achieving a healthy work-life balance. To understand this better, let’s borrow a perspective from the sport of cricket. Just as Test Matches, One-Day Internationals (ODIs), and T20 games demand different strategies, time commitments, and energy, […]

Anurag Kashyap is more than just a filmmaker; he’s a storyteller who disrupted Bollywood the way startups disrupt traditional industries. His journey—full of experimentation, pivots, and scaling—offers valuable lessons for entrepreneurs. Let’s explore the strategies behind his success and relate them to key digital revolutions: radio, TV, internet, Google, Facebook, and Instagram. Experimentation: The Radio […]

In 2025, the potential of affiliate marketing in the fintech industry is set to soar. With fintech products revolutionizing how consumers and businesses manage money, the competition to capture user trust and interest has never been fiercer. That’s why affiliate marketing, with its focus on partnerships and performance-based outcomes, is proving to be an indispensable […]

The world of fintech is rapidly evolving, and nowhere is this more apparent than in how stock market fintech companies are leveraging B2B programmatic marketing to accelerate growth. With competition increasing and buyers growing more sophisticated, the ability to connect with decision-makers efficiently is critical. B2B programmatic marketing provides the perfect solution—a data-driven approach that […]

The competition in the neobanking market is fierce, with traditional banks rapidly adapting to digital innovation and new players entering the ecosystem. For neo banks, standing out from the crowd means understanding your most important demographic—millennials.  This generation, born roughly between 1981 and 1996, is digital-savvy, values transparency, and demands personalized experiences. With millennials becoming […]

The insurtech industry is evolving rapidly, driven by technological advancements and changing consumer expectations. As we look to 2025, understanding the global insurance market trends and specific insurance marketing trends becomes crucial for companies aiming to stay competitive. This blog explores the trends in insurtech, focusing on Embedded Insurance, Parametric Insurance, and P&C Insurance while […]