Transparent Growth Measurement (NPS)

Google Pigeon

Imagine you’re searching for a nearby bakery and getting results that are miles away!  That’s what Google aimed to fix with the Pigeon update, a major change for local businesses in 2014. 

This is a Google Search-related entity. Pigeon shook things up to show more relevant local results in searches.  Now, when you look for a bakery, you’re more likely to see listings for delicious options right in your neighborhood.

Think of it like searching a library for a specific cookbook, but instead of just alphabetical order, the library also considers which cookbooks are most popular with local chefs. Google Pigeon was like a librarian who understands that sometimes location matters!  While Pigeon isn’t a single update anymore, having a well-optimized website and creating high-quality content can help your local business shine in search results for people nearby.


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