Transparent Growth Measurement (NPS)

Cost Per Thousand Impressions (CPM)

Cost Per Thousand Impressions, commonly abbreviated as CPM, is a key metric in the world of digital advertising. It represents the price that an advertiser pays for one thousand impressions of their advertisement on a webpage or network. This is a Google Display entity that allows advertisers to gauge how much they’re spending to have their ads seen by potential customers.


Understanding CPM is crucial for businesses looking to optimize their advertising budgets. A higher CPM means that the cost of displaying the ad is higher, which could impact the overall budget for a campaign. This Google Display entity helps marketers make informed decisions about where and how to allocate their advertising resources to maximize reach and effectiveness.

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