Referral marketing is increasingly becoming one of the most powerful tools for driving customer acquisition in fintech. For startups and established financial technology companies alike, referral strategies are highly effective at building trust and credibility—crucial factors in the financial space. When done right, a referral program helps you reduce your customer acquisition costs (CAC) and […]

In the fast-evolving digital landscape of 2025, businesses are navigating a rapidly changing ecosystem where understanding and maximizing the value of their customers is more critical than ever. Amidst these shifts, Customer Lifetime Value (LTV) stands out as a key metric for driving sustainable growth. But what does LTV mean in today’s tech-driven, customer-centric world? […]

Startups live in a world where everything can change overnight. An idea that seemed groundbreaking yesterday might be obsolete by tomorrow. Yet, in the midst of this chaos, books remain an oasis of insight, offering wisdom, strategies, and cautionary tales from those who have ventured down the path of entrepreneurship before. But what exactly is […]

Wouldn’t it be amazing if the top (highly relevant) GPTs were served to you from a pool of 3 million Custom GPTs? That’s exactly what the brand-new GPT Store is for. The GPT Store, launched on Wednesday,  is a platform that puts the spotlight on custom GPTs and broadens its user base.  After announcing the […]

Customers’ tendency to suggest a business, goods, or services to others is measured by the Net Promoter Score (NPS), a customer loyalty indicator. It’s an easy-to-use statistic that is well-known and provides valuable information on customer satisfaction and potential areas for growth. How does Net Promoter Score (NPS) work?  Customer happiness and loyalty are measured […]

Often, we see examples where the FMCG organisations learn to be consumer-centric from the Direct-to-consumer (D2C) businesses. But there are a lot of instances where even direct-to-consumer businesses have laid the foundation by learning immensely from FMCG businesses. There could be several examples, from skincare products to the electronics industry. Example of D2C v/s FMCG […]