Often, we see examples where the FMCG organisations learn to be consumer-centric from the Direct-to-consumer (D2C) businesses. But there are a lot of instances where even direct-to-consumer businesses have laid the foundation by learning immensely from FMCG businesses. There could be several examples, from skincare products to the electronics industry. Example of D2C v/s FMCG […]

In India, every day is a festival. Be it somebody’s birthday or anniversary and our usual festivals such as Diwali, Holi, Christmas etc. Even if there’s no festival, Indian consumers will always look for some reason to go to their nearest mall or on e-commerce platforms and make a purchase.  There are many reasons and […]

D2C market is growing heavily. The exponential expansion of D2C brands over the past few years has been attributed to the ever-growing acceptability of e-commerce and online purchasing. According to CII data, the Indian direct-to-consumer market is expanding at a CAGR of 40% (FY22-27P). By FY27, D2C brands’ combined revenue is anticipated to increase from […]

Introduction Summer is here and you’re in search of a new fan or refrigerator, which can make your life easier. So, you decide to go on Google and type the name of the brand which you think would suit the best as a new refrigerator in the house. Multiple links line up and you choose […]

Listen to this story Customer acquisition rate measures how fast your efforts turn strangers into paying customers. It tracks growth potential and helps ensure you’re not just churning money without gaining traction. Online businesses are aware that there are several e-commerce indicators that they must be aware of to expand their businesses. However, one statistic […]

Every start-up or established business constantly looks for ways to improve its business, generate revenue, and measure progress. For any online business, active customers are the key to success. However, companies will only understand how well their marketing and customer success efforts are working once they track their customers.  One such metric that businesses should […]