Goodreads: Navigating through the Digital Marketing Universe

In these difficult times where the COVID19 pandemic has hit the economy hard, this year is about surviving! Be it staying indoors and working remotely or running a small business, it’s all about getting through the situation. Things have changed and most operations have moved online and gone digital. If you are a small business owner, […]

COVID-19 pandemic has force brands to adopt unique marketing strategies than the regular yearly plan that they follow. Things have changed upside down during this lockdown, your employees must be working from home, at places your product deliveries are paused, etc. Now it is a difficult station for the brands to survive and at the same time […]

Which part of the world are you into now? Irrespective of your location I hope you are safe, secure and taking precautions against C!9.  Around the globe, nearly all businesses have been affected by a novel coronavirus and the PPC is no exception.  The impact on your PPC account is not positive unless you’re selling […]

What Is Dynamic Keyword Insertion Ever wondered how an ad sometimes offers exactly the super-specific obscure item that you searched on google? Well, this happens when the advertiser is using a strategy called Dynamic Keyword Insertion(DKI). Understand in Depth Dynamic Keyword Insertion – Are (DKI) Ads for Everyone? DKI lets you customize your ad to match […]

Social media is more than selling your product or service, we marketers and stakeholders should consider this and take advantage of this opportunity to make the most of it.  Fast forward to the current Pandemic situation, everyone is locked down and working remotely from home, while few brands have given a new perspective to approach […]

Marketing is the tip of the spear of any business effort. Client interaction is a huge part of every marketing plan. As the client’s behavior and their preferred medium of communication change. So do the marketing strategies and plans. Google PPC 2021 advertising at its very core is just like any other marketing channel. And just […]