Goodreads: Navigating through the Digital Marketing Universe

This article was originally published on LinkedIn. In the fast-paced and burgeoning field of artificial intelligence (AI), there’s a lot of excitement — and with it, unfortunately, some manipulative tactics aiming to exploit the Fear of Missing Out (FOMO) among those new to the field. Recently, there has been an uptick in YouTube ads promoting low-cost entry […]

In India, every day is a festival. Be it somebody’s birthday or anniversary and our usual festivals such as Diwali, Holi, Christmas etc. Even if there’s no festival, Indian consumers will always look for some reason to go to their nearest mall or on e-commerce platforms and make a purchase.  There are many reasons and […]

In the vast digital landscape, where countless websites compete for attention, one question plagues the minds of digital marketers and website owners alike: How can I rise above the noise and reach my target audience effectively? The answer lies in the harmonious convergence of two transformative technologies: Artificial Intelligence (AI) and Search Engine Optimization (SEO).  […]

D2C market is growing heavily. The exponential expansion of D2C brands over the past few years has been attributed to the ever-growing acceptability of e-commerce and online purchasing. According to CII data, the Indian direct-to-consumer market is expanding at a CAGR of 40% (FY22-27P). By FY27, D2C brands’ combined revenue is anticipated to increase from […]

Introduction Working at upGrowth is an exceptional and unparalleled experience! The team members are always alert and willing to support one another. What truly distinguishes upGrowth from other companies is its remarkable ability to attract top-notch talent. We prioritize creating a company culture that is reflective of the organization and the individuals working there, which […]

Introduction Summer is here and you’re in search of a new fan or refrigerator, which can make your life easier. So, you decide to go on Google and type the name of the brand which you think would suit the best as a new refrigerator in the house. Multiple links line up and you choose […]