Goodreads: Navigating through the Digital Marketing Universe

Paid ads are a rage! Thanks to its tremendous ability to generate leads, grab attention and increase revenue, Paid ads have been a preferred marketing choice of founders and marketers all over!  But Paid ads are not a cakewalk! If one doesn’t know paid ads, it can lead to a loss of money and resources. […]

Listen to this story Customer acquisition rate measures how fast your efforts turn strangers into paying customers. It tracks growth potential and helps ensure you’re not just churning money without gaining traction. Online businesses are aware that there are several e-commerce indicators that they must be aware of to expand their businesses. However, one statistic […]

The pure delight of getting a new client never fades, regardless of the stage of your business. Always celebrate your achievements, especially in the early phases of your firm. Understanding the customer acquisition cost (CAC) and the CAC payback period is critical. This is the amount of time it takes for a new client to […]

The link between a customer’s lifetime value and the cost of acquiring them is measured by LTV/CAC. Client acquisition cost (CAC) is the cost incurred when a customer is convinced to buy a product, whereas customer lifetime value (LTV) refers to the profit generated by a customer. You can calculate how much money you should […]

Digital Marketing Tools are a savior! They are efficient time-savers who are making the lives of Digital marketers easy! One such tool that is dominating the digital marketing tool is ChatGPT! It is the new talk of the digital marketing industry, and marketing experts are all over it.  So today, we have with us Adarsh […]

Customer acquisition cost (CAC) is a metric used to describe how much money companies spend acquiring new clients. In addition to calculating the resources needed to find and onboard new consumers, CAC is an important business metric for gauging your business’s overall health and profitability.  Thus, this is a must-read if you don’t have the […]