Goodreads: Navigating through the Digital Marketing Universe

What is ROAS? Return on Ad Spend, often known as ROAS, is a critical indicator in digital advertising that assesses the success of your advertising campaigns by figuring out the amount of money made for every dollar spent on advertising. Frequently, a ratio or percentage is used to express it. Google Ads Target ROAS is […]

Often, we see examples where the FMCG organisations learn to be consumer-centric from the Direct-to-consumer (D2C) businesses. But there are a lot of instances where even direct-to-consumer businesses have laid the foundation by learning immensely from FMCG businesses. There could be several examples, from skincare products to the electronics industry. Example of D2C v/s FMCG […]

In the bustling digital landscape, every marketing dollar demands meticulous tracking and analysis. Among the various tactics employed, Search Engine Optimization (SEO) stands tall, yet its “success” often feels abstract. How do you quantify the intangible impact of climbing SERP rankings and driving organic traffic? The answer lies in a powerful metric: SEO ROI. 1. […]

Introduction to Fi and its goals for increasing organic traffic With a focus on the tastes and demands of the current generation of tech-savvy customers, Fi.Money offers a modernized and sophisticated version of traditional banking services. The “2.0 bank version” alludes to Fi.Money being an updated and technologically advanced substitute for conventional banks.  Fi.Money provides […]

upGrowth has a fantastic culture that includes conducting monthly team meetings to celebrate achievements, share personal experiences, and build collective consciousness. This is a great way to foster a positive and supportive environment. We prioritize recognizing both individual and group achievements, as it helps motivate and engage our team members on a greater level. Maintaining […]

This article was originally published on LinkedIn. In the age of digital learning, the market is flooded with many online courses, webinars, and training programs. A new trend has emerged: The ₹99 course.  These courses, often marketed by self-proclaimed gurus, coaches, and trainers, promise a wealth of knowledge for a minimal fee. However, they often serve as a gateway […]