Goodreads: Navigating through the Digital Marketing Universe

Over the last few years, digital marketing has started playing a very important role in every industry including the healthcare industry. While it was possible earlier to work without digital marketing and opt for more traditional methods, today, however, it has become almost indispensable. This is because an ever increasing number of people are not […]

Digital marketing requires so much work and so many different moving parts it’s often impractical for businesses to try to keep the work in-house—and remain up-to-date with current best practices. Digital marketing activities and techniques are being updated on a daily basis with new technologies taking over to better reach and engage the consumers. With such […]

In the world of SEO, you will find a lot of influential people talk about things that you can do to rank on the first position in Google SERPs. They share basic techniques that have been in use for the past so many years. This article is not about the techniques, but the approach. Let’s […]

Introduction Startups often grapple with the challenge of making a significant market impact on a limited budget. Digital marketing emerges as a beacon of hope, offering cost-effective and efficient strategies to reach and engage target audiences. With the right tactics, startups can harness the power of digital platforms to build their brand, attract customers, and […]

Inbound marketing is all about providing valuable content and allowing sales leads to come to your website on their own terms. When you integrate inbound marketing into your marketing plan, you focus on sharing content that your target audience is already interested in, and your company becomes part of that conversation. Social media is a […]

If you ask any millennial what life was like before Twitter, Facebook, YouTube, and Instagram and they probably will struggle to tell you exactly. Indeed, social media, blogging, and digital content consumption have become very common amongst the population as a whole, but perhaps most markedly, within the millennial population. Marketing to millennials can be […]