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Quiz (2) Facebook expert

Social Media Marketing Quiz

• What does the term "horizontal scaling" mean?
  • An advertiser spreads testing across multiple ad sets, audiences, and types of creative
  • An advertiser depends entirely on the budget being the only lever you can pull for improved ROI.
  • There exists no such term
  • I don't know the answer
• _____________will help you in the Facebook ads auction so you’re not competing against yourself.
  • Audience Insights
  • Audience overlap
  • Custom Conversions
  • Custom Combination
• To create a value-based Lookalike Audience, your source audience must be a Custom Audience that has ______ as a data type.
  • Audience value
  • Custom value
  • Customer value
  • Lifetime value
• The term 'edit data mapping' is a part of creating ____ audience.
  • Custom audience
  • Lookalike audience
  • Both of them
  • I don't know the answer
• Which of the following audiences can you target without specifying a country or location?
  • Custom audience
  • Lookalike audience
  • Both of them
  • I don't know the answer
• What is currently the maximum number of Custom Conversions that can be created?
  • 10
  • 20
  • 30
  • 40
• Rising ad costs can often be traced back to the increasing costs to reach your audience. Which of the following metrics would best help you track this?
  • Cost per conversion (CPA)
  • Conversion rate (CVR)
  • Cost per thousand impressions (CPM)
  • Cost per click (CPC)
• Lookalike Audiences more similar to their source audience are more valuable. However, this could vary based on the ________of the source audience and ____________. Choose any 2 from the options
  • Quality
  • Quantity
  • The nature of the target audience
  • Demographic of the target audience
• "Facebook considers the data evenly while creating a look-a-like audience For ex - if you have 10K list which is mix of good and avg customers. Facebook will create look-a-like of same mix"
  • TRUE
  • FALSE
• What is the maximum number of custom questions that a business can add to a lead ad form?
  • 5
  • 15
  • 20
  • 10

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