What are Audiences in GA4?


Adarsh Gangwal | Published: May 24, 2022
What are Audiences in GA4?

The audiences in GA4 is a group of users coming on your website categorized under some attributes. You can measure the revenue generated by a particular audience group within a specific date range as well.

Each audience group represents its data to the GA4 and a user can study the nature of its audience with these metrics. 

Audiences are the filtered or the sorted version of overall web traffic, classified as per their behaviors or the action taken on the website.

 

 

Let’s see how we can analyze audiences in GA4:

Step 1: Go to the “Configure” section in the left menu

Step 2: Select the “Audiences”

There will be two types of audiences by default, all users and purchasers, all users are the complete number of audience while purchasers are the buyers or the action-driven audience out of all users.

Group your audience and analyze their behavior. This will help you evaluate your most revenue-generating audience and therefore you will be able to set your marketing strategy.

Watch our video above and unveil more information about your GA4 audience.

Also click to know How to Connect Google Ads and Google Analytics 4 Accounts?