How to Create Audiences in GA4?


Adarsh Gangwal | Published: May 24, 2022
How to Create Audiences in GA4?

You can segment your website users in the form of audiences. This audience segmentation can be carried out as per the certain metrics, behavior, or attributes of the users: 

There are two ways with which you can create your audience on GA4. 

Let’s check them out:

 

 

Steps to create audiences in GA4 using a template:

Step 1: Go to the “Configure” section in the left menu

Step 2: Select the “Audiences” option

Step 3: Click on the “New Audience” button

Step 4: Choose your pre-designed audience template 

Step 5: Click on the “Save” button

Steps to create audiences in GA4 without a template:

Step 1: Go to the “Configure” section in the left menu

Step 2: Select the “Audiences” option

Step 3: Click on the “New Audience” button

Step 4: Click on “Custom Audience” 

Step 5: Name your audience and its description

Step 6: Add conditions according to your need

Click 7: Click on the “Save” button

You can also watch our full video above and understand every aspect of each step.

Also click here to know What are Audiences in GA4?