How Growth Hackers are different from Digital Marketers?

• Chandala Takalkar
• How Growth Hackers are different from Digital Marketers?
• Published: August 14, 2018

Contributors: Chandala Takalkar
Published: August 14, 2018

Every startup business seeks quick growth – keeping in mind that digital marketing techniques get sustained progress in the long haul, your focus is on survival for the time being.
But you want growth right now, don’t you?

That is the place where “Growth Hacking” comes into picture.

Growth Hacking is a blend of marketing techniques with technology and product development to open doors for growth.

Growth Hacker is a person whose true north is Growth.

But we say, rather we believe that :

Growth Hacker is a person who sees Growth in every direction.

How many fingers do you have if you hide your thumb? Five. Because hiding your thumb won’t reduce the count of your fingers.
The definition of growth hacking was actually based more on the definition of what growth hacking is not

Here is some growth hacking food for thought, to get you hyped and to get us cracking:

1. Growth hacking resulted in a 367% boost in revenue for Popcornmetrics, Alladin Happy
2. Growth hackers have been around for a few years (2010+), Neil Patel
3. Dropbox became a $4 Billion company with growth hacking techniques, Kissmetrics
4. Growth isn’t about 2x. It’s 10x or 100x, Mixpanel

Growth Hacking  = Marketing + Coding + Product Development + Understanding Analytics.

It includes marketing stuff like paid ad optimization, landing page optimization, A/B testing, growing through SEO in organic content.
Acquisition – getting people to visit your website

Conversion – User Experience

It also focuses on :

User Retention – making sure users come back

Revenue – how do we sell product

Referral – users invite others

About Digital Marketing, all you have to know is – promoting your brand by means of at least one form of online media. The Internet, cellphones, and social networking platforms are few parts of the significant platforms that are being utilized by Digital Marketers to grow businesses.
There is huge spectrum of collaterals and medium which Digital Marketers implement to achieve business marketing goals :

1. Website
2. Blog posts
3. Ebooks and whitepapers,Infographics, Online brochures
4. Usage of free tools
5. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
6. Earned online coverage (PR, social media, and reviews)

Different strategies used by Digital Marketers –

1. SEO
2. PPC
3. Social Media Marketing
4. Content Marketing
5. Email Marketing

Growth Hacker

A marketer whose north is growth. The passion for growth pushes him towards testable and scalable methodology to skyrocket the desired metrics. His best tool is creativity and product experience data & analysis are his muses. He jizzes his pants when he comes up with repeatable growth strategies.

Digital Marketer

His key objective is to promote the brand. He uses various digital media forms in his journey to reach the consumer. Social media marketing, search engine marketing, and paid advertisement are just a small fraction of the marketing aspects he can work with. Dynamic customer interactions are what it makes them hyped.
There’s an air of mystery around difference approach between a Growth Hacker and Digital Marketer to achieve business goals.

After reading through different discussions on various aspects of Growth Hacking and Digital Marketing, here is a breakdown of the distinctions between a Growth Hacker and a Digital Marketer..

Take away:

So to say there is distinguishable difference between the role of a Digital Marketer and a Growth Hacker except for the end goals and opportunities. They both work for a similar objective using different methodology and approach. 

About the Author

Chandala Takalkar

Copywriter

Chandala Takalkar is a young content marketer and creative with experience in content, copy, corporate communications, and design. A digital native, she has the ability to craft content and copy that suits the medium and connects. Prior to Team upGrowth, she worked as an English trainer. Her experience includes all forms of copy and content writing, from Social Media communication to email marketing.