Every startup business seeks quick growth – keeping in mind that digital marketing techniquesget sustained progress in the long haul, your focus is on survival for the time being. But you want growth right now, don’t you?
That is the place where “Growth Hacking” comes into picture.
Growth Hacking is a blend of marketing techniques with technology and product development to open doors for growth.
Growth Hacker is a person whose true north is Growth.
But we say, rather we believe that :
Growth Hacker is a person who sees Growth in every direction.
How many fingers do you have if you hide your thumb? Five. Because hiding your thumb won’t reduce the count of your fingers. The definition of growth hacking was actually based more on the definition of what growth hacking is not
Here is some growth hacking food for thought, to get you hyped and to get us cracking:
Growth hacking resulted in a 367% boost in revenue for Popcornmetrics, Alladin Happy
Growth hackers have been around for a few years (2010+), Neil Patel
Dropbox became a $4 Billion company with growth hacking techniques, Kissmetrics
It includes marketing stuff like paid ad optimization, landing page optimization, A/B testing, growing through SEO in organic content. Acquisition – getting people to visit your website
Conversion – User Experience
It also focuses on :
User Retention – making sure users come back
Revenue – how do we sell product
Referral – users invite others
About Digital Marketing, all you have to know is – promoting your brand by means of at least one form of online media. The Internet, cellphones, and social networking platforms are few parts of the significant platforms that are being utilized by Digital Marketers to grow businesses. There is huge spectrum of collaterals and medium which Digital Marketers implement to achieve business marketing goals :
Website
Blog posts
Ebooks and whitepapers,Infographics, Online brochures
Usage of free tools
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Different strategies used by Digital Marketers –
SEO
PPC
Social Media Marketing
Content Marketing
Email Marketing
Growth Hacker
A marketer whose north is growth. The passion for growth pushes him towards testable and scalable methodology to skyrocket the desired metrics. His best tool is creativity and product experience data & analysis are his muses. He jizzes his pants when he comes up with repeatable growth strategies.
Digital Marketer
His key objective is to promote the brand. He uses various digital media forms in his journey to reach the consumer. Social media marketing, search engine marketing, and paid advertisement are just a small fraction of the marketing aspects he can work with. Dynamic customer interactions are what it makes them hyped. There’s an air of mystery around difference approach between a Growth Hacker and Digital Marketer to achieve business goals.
Want to learn how Growth Hacking can boost up your business?
After reading through different discussions on various aspects of Growth Hacking and Digital Marketing, here is a breakdown of the distinctions between a Growth Hacker and a Digital Marketer..
Take away:
So to say there is distinguishable difference between the role of a Digital Marketer and a Growth Hackerexcept for the end goals and opportunities. They both work for a similar objective using different methodology and approach.
Chandala Takalkar is a young content marketer and creative with experience in content, copy, corporate communications, and design. A digital native, she has the ability to craft content and copy that suits the medium and connects. Prior to Team upGrowth, she worked as an English trainer. Her experience includes all forms of copy and content writing, from Social Media communication to email marketing.
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