AI-generated content can be identified through specific word patterns and repetitive phrases commonly used by tools like ChatGPT, such as “navigate,” “dynamic landscape,” and “unlock insights.” The post also discusses the role of prompt engineering and how basic prompts often lead to generic AI responses. While tools like ZeroGPT are available, experienced marketers can often spot AI content by analyzing the contextual overuse of these phrases. The article concludes that AI is a useful tool, but human intervention is necessary to add emotion and depth to the content.
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As marketers, we have come across a fair share of clients saying, “We want our copies to be 100% human-written.” The irony of this situation is that whether the content is human-written or AI-written is itself checked with the help of AI.
As humans with a highly functioning brain capable of decoding dark matters of space, we give ourselves very little credit when it comes to identifying AI interference. If we can make unimaginable scientific breakthroughs, the least we can do is identify what’s human-written and what’s not (and also take due credit for it!).
Change is the only constant! We feel it is absolutely okay to use ChatGPT. As we move forward technologically, adapting to the rapid changes is the only way to stay relevant.
However, it is not that simple when it comes to using ChatGPT as a writer or marketer. The simple rule to follow is “The more information you give, the better output you get.”. What we observe with marketers using ChatGPT copies everywhere is that there are the most generic copies you may find on ChatGPT.
In simpler words, it is a result of the most basic prompt that has been fed, and the very first response generated by GPT is simply copy-pasted! And that’s the catch where you can easily identify whether the copy is human-written or AI-written.
Of course, you can use various tools like ZeroGPT available in the market to help you identify whether the content is human-written or AI-written. But let us give you our honest opinion – they seem pointless!
There is no harm in using AI to help you curate content. We believe it is a great starting point for brainstorming ideas that the human brain might not come up with that easily or quickly!
Going back to the golden rule – “The more information you give, the better output you get”, engineering the prompt is what makes or breaks the output you are looking for. And certainly, you might get some AI jargon along the way, but hey, you can fix that, right?
When you feed ChatGPT the most basic prompt, you get pretty basic responses as well. The first giveaway is some specific words that ChatGPT ALWAYS uses! If you are a writer who has been around ChatGPT for a while now and knows your way around it, you know exactly what we mean.
This is our favorite part! Here is an extensive list of some common words and phrases that can help you identify whether the copy presented to you is AI-written:
This list does not suggest that the use of these words or phrases means that the copy is 100% AI-written. But if you notice the overuse of these words and phrases, then yes, it is exactly what we mean!
AI and ChatGPT are both here to stay. And yes, they are great tools to save tons of time and effort (especially to write about some you are not an expert at!). So, is your job as a writer shortlived? We beg to differ.
Even though AI is here for the long run, it is very evident that human interference is absolutely necessary. No matter how skillfully you engineer your prompts and get an amazing response, you will need a human to add that touch of emotion and spark to the copies to make them stand out.
So, should you use ChatGPT? Sure, why not? But don’t just use it; learn how to use it skillfully!
We will keep updating this list monthly. Until then, let us know what terms you have encountered and think should be included!
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