At its annual event Search On 2022 that took place less than two weeks ago, Google announced the rollout of a new update to its search engine that uses AI to explore topics: Google MUM, or Multitask Unified Model. It is an algorithm that can search the internet across different languages, using text, images and […]

Envy that handbag of the random lady sitting next to you? Found yourself in a new town and don’t know where they serve the best coffee? Got a song stuck in your head? You know where to find answers – Google! ‘Google Search’ is the ultimate solution that has been serving humanity for two decades […]

Podcasting has always been an amusing way to humanize your brand, showcase expertise, and build relationships with people out there. Whether you already create podcasts, have mastered the art or are interested in starting one, these tips will help you rank higher with increased visibility. So what are you waiting for?  What Are Podcasts And […]

Over the past few years, content consumption has shifted dramatically toward immersive, short-form experiences. In 2025, Web Stories will continue to dominate as an engaging format, blending videos, GIFs, audio, animations, and text into an interactive and visually rich experience. With advancements in AI, Web Stories are predicted to become even more personalized and dynamic, […]

We all can agree the best source of traffic is organic search. We provide search engines with quality content and in return, we get clicks – and those clicks drive our businesses. The biggest search engine is Google with over 90% market share, and an unparalleled dominance in search.   Google became the industry leader because in […]

When running a business, we’re all trying to grow our website traffic in one way or another – and a sudden spurt in clicks and impressions always comes as a pleasant surprise.  Here’s something interesting we’d like to share with you – a screenshot showing 10 lac + impressions within the span of a few […]