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Helped Masakha Become Pune’s Top Seafood Restaurant

Explore how we do it?

Constraints for Masakha

A new restaurant faces numerous challenges in this day and age. Not only does it need to serve outstanding food but it also needs to overcome the competition and make sure that potential customers find out about its existence. Such was the case with our client Masakha, a speciality seafood restaurant in Pune.

Masakha had just opened when they came to us. We needed to introduce Masakha to people who lived in and around the area. We were also clear that we had to position them as a restaurant that served lip-smacking seafood delicacies. We knew that once we were able to popularize Masakha as a Seafood Specialist, the traffic would follow, as would the home-delivery orders and restaurant visitors.

1

Challenge

Our first challenge was to make people in the vicinity of the restaurant aware that Masakha existed.

Solution

The best way to do this was to create a Google My Business page. This was an effective starting point as it allowed people living nearby to find the restaurant. It also enabled people to share pictures of the food and reviews, and a small organic following started building up.

2

Challenge

To establish Masakha’s reputation as a seafood restaurant par excellence so that people would flock to the restaurant for a different dining experience.

Solution

However, it was not enough that people knew that Masakha was now open.

We knew that the only way to do this effectively was to collaborate with popular food bloggers who were also social media influencers. We knew that Masakha’s food would speak for itself; all we had to do was make sure it was tasted by the right people.

One of our most prominent collaborations was with food blogger Sarthak Pathak who runs a famous food channel on Youtube called Chow Down My Lane. We invited him for a meal at Masakha and he shared a glowing review of the restaurant on his channel. We cross-promoted this review on Masakha’s Facebook page and successfully created a buzz around Masakha’s food and overall dining experience.

3

Challenge

Our final challenge was to popularize Masakha as the restaurant of choice for home deliveries.

Solution

We did some research and found that Zomato was the platform most of our prospective customers were using to order food. Thus, this was the platform we chose to focus on and created a two-pronged strategy.

  • We collaborated with Zomato to create some great offers for customers who ordered food from Masakha. We also offered them the best price on home delivery. This helped us get the initial push that we needed.
  • We also invited some of the top reviewers on Zomato to come and try the food at Masakha. Their on-point reviews, beautiful images, and social media coverage helped Masakha gain credibility on Zomato as the go-to destination for seafood.

Conclusion

Our threefold strategy paid off and Masakha was soon on its way to becoming one of the most sought-after seafood restaurants in all of Pune.

Result

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40%

Facebook Reach

https://www.upgrowth.in/wp-content/uploads/2019/02/Up-arrow.png

38%

GMBP Reach

https://www.upgrowth.in/wp-content/uploads/2019/02/Up-arrow.png

15%

Zomato Ratings

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Upgrowth Solution

Facebook Reach

Before

1500

After

6177

Increased by

40%

GMBP Reach

Before

999

After

1387

Increased by

38%

Zomato Ratings

Before

3.8

After

4.4

Increased by

15%

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