Goodreads: Navigating through the Digital Marketing Universe

Introduction   It sounds challenging, but it’s not impossible to achieve if you are able to execute what upGrowth recommends as the point of action (POA) for achieving growth from four figures to seven figures in a year for a food tech startup.  A food tech startup based out of the middle east approached upGrowth for […]

Conducting a monthly team meeting is a ritual that upGrowth makes sure to follow. During these meetings, we discuss individual and group accomplishments, celebrate victories, foster collective consciousness, share personal stories, uphold organismal values, and create a welcoming environment for new employees because we are a 100% virtual (WFH) organization. This month has been fantastic […]

Paid ads are a rage! Thanks to its tremendous ability to generate leads, grab attention and increase revenue, Paid ads have been a preferred marketing choice of founders and marketers all over!  But Paid ads are not a cakewalk! If one doesn’t know paid ads, it can lead to a loss of money and resources. […]

Listen to this story Customer acquisition rate measures how fast your efforts turn strangers into paying customers. It tracks growth potential and helps ensure you’re not just churning money without gaining traction. Online businesses are aware that there are several e-commerce indicators that they must be aware of to expand their businesses. However, one statistic […]

The pure delight of getting a new client never fades, regardless of the stage of your business. Always celebrate your achievements, especially in the early phases of your firm. Understanding the customer acquisition cost (CAC) and the CAC payback period is critical. This is the amount of time it takes for a new client to […]

The link between a customer’s lifetime value and the cost of acquiring them is measured by LTV/CAC. Client acquisition cost (CAC) is the cost incurred when a customer is convinced to buy a product, whereas customer lifetime value (LTV) refers to the profit generated by a customer. You can calculate how much money you should […]