Goodreads: Navigating through the Digital Marketing Universe

Aligning Marketing, Product, and Customer Success to Drive Unified Growth Today’s growth doesn’t stem solely from marketing. It’s a coordinated effort between product innovation, marketing clarity, and customer success. When these functions operate in isolation, misalignment shows up as poor product-market fit, inconsistent messaging, or disjointed customer journeys. Enter the Fractional CMO, whose role is […]

Improve user experience and boost SEO by fixing the performance metrics Google cares about most. Search engines have become more focused on how users experience your website, not just what it says. Core Web Vitals are Google’s way of measuring that experience. These metrics track how fast your site loads, how stable it appears while […]

Maximizing sustainable product adoption through user engagement and advocacy In today’s digital ecosystem, users crave more than just functional products; they want to feel part of something larger. This shift has given rise to community-led growth, where thriving user ecosystems actively shape product trajectories, marketing narratives, and adoption patterns. For growth-focused companies, especially those in […]

Both metrics offer valuable insights, but knowing when to use each is key to making smarter business decisions. Tracking business growth is essential, but interpreting it correctly is what drives smarter decisions. Two of the most common metrics used to measure growth are Month-on-Month (MoM) and Year-on-Year (YoY) comparisons. Both are widely used across industries, […]

Plan smarter. Spend wiser. Use structured templates to maximise ROI across paid and organic channels. For early-stage founders, building a marketing budget often feels like guesswork. That’s why Marketing Budget Allocation Templates are so valuable. They provide structure, prevent overspending on low-ROI channels, and ensure every rupee is directed toward growth. Without a clear framework, […]

Leverage structured data to rank higher, earn rich results, and stay ahead in AI-driven search. Search is no longer just about keywords; it’s about context, relationships, and machine understanding. As Google evolves to prioritise meaning over match, structured data has become one of the most powerful tools in modern SEO. That’s where schema markup comes […]