What are Insights in GA4 and How to Track It?

Adarsh Gangwal | Published: May 17, 2022
What are Insights in GA4 and How to Track It?

Like any other insights, Google Analytics 4 insights serve the same purpose. These insights help us to comprehend how our website is performing.

It gives us access to one of the most important data of our Google Analytics. These insights identify consumer trends and changes and basically alert you to anything notable in your GA4 account.

These insights are also helpful for website and search engine optimization. 

With Analytics insights, you can see quick and valuable snapshots of your property and its performance.



Let’s see how we can check out insights. 

Step 1: Click on the “Insight” icon in the upper right corner of your report

Step 2: Then click on the “Suggested Questions” button

There will be a number of insights displayed on your menu related to demographics, traffic, user acquisition, technology, etc.

You can watch the video above to understand how to track your insights and why is it good for you.