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According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.
An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.
It’s also vital for inbound marketing, because quality online content will help attract customers even if they haven’t heard of your brand. Its not only about the efforts put in the inbound marketing, but the Startups need to be aware of the SEO and tricks to succeed in the competitive market.
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The path to growth for Startups and small businesses is not due to a singular business process or function. Instead, businesses grow as a result of strong processes and functions working together to create an integrated, dynamic company.
Search engine optimization (SEO) is a strategy that Startups and small businesses should invest in as a staple of their growth models. SEO helps the Startups reach their target audience with a clear message and strong campaign. Various SEO hacks for Startups are available which on implementing produce desirable results.
A strong SEO strategy fuels business growth through increasing engagement, producing qualified leads, and driving conversions.
Like any other core business process or function, SEO comes at a cost. It entails highly complex and technical work. In order to maintain an effective SEO strategy, a small business/Startup needs to devote ample resources towards its success.
For many small businesses and Startups, however, the money for bringing in external resources to help with SEO services is simply unavailable.
But if you have the guts and will to start your own business, you can handle SEO. There are critical, manageable SEO services that Startups can carry out in-house.
Three SEO services that are particularly manageable in-house are local SEO optimization, content strategy, and social media.
Small businesses and Startups should create and invest in an in-house SEO strategy. This strategy should focus on these manageable SEO services so that you can help your business grow.
A Startup needs to distinguish itself from its competitors while also promoting its value to its prospective customers. A user-friendly interface is sure to boost engagement, but when you’re in a rush to launch, crucial components can be easily overlooked. SEO for example.
The new face of the Internet requires at least a basic SEO strategy when it comes to developing your business. Being relevant in search is important and can’t be overlooked.
Startups can utilize google SEO hacks to stay relevant and appear in the results of search engines, but the Startup needs to distinguish between black hat SEO techniques and white hat SEO techniques. Startups need to refrain themselves from using black hat SEO techniques or illegal SEO traffic hacks.
SEO hack 2018, can be similar to the year gone by, and even change based on the new algorithms introduced by the search engines.
There is a lot of debate on which is better for a Startup to invest their money in—SEO or PPC? PPC is incredibly effective at getting immediate traffic to your website, but it doesn’t do much good if your website offers users a terrible experience once they get there.
Before getting into PPC, it’s essential that Startup’s website is SEO-friendly so that you can get visitors to stay on your site. You don’t have to know SEO hacks for small business or an expert to make your website user-friendly and optimized for search engines. For true beginners, Moz’s guide to SEO is a great place to start.
If you already have an understanding of SEO basics, then you certainly know the importance of publishing awesome content, link-building, optimizing for keywords, and making your website easy to navigate.
Make sure that your website isn’t scaring off potential customers before you spend all that money on paid traffic that doesn’t convert!
To dominate the search results pages, it takes a lot of work for any Startup. If it were easy, then everyone would be doing it, right? SEO—while completely worth the effort—takes months to see results.
The solution for many serious Startups is to hire a digital marketing agency. This process involves a decent amount of research; thorough screening is key for any company to become comfortable with making an investment.
It’s essential for business owners to vet potential agencies by looking at their experience and ensuring that they have a history of getting results.
Additionally, it’s important that you ask them a few key questions to get further insight. How will this agency measure success? How involved will you be in the process? What is their experience like working with Startups similar to yours?
If you are tired of hearing how much time and effort you need to spend on keyword research—well, that’s too bad … because it’s true. The digital landscape may be constantly changing, but the necessity for keyword research has remained.
In the case of PPC, it’s especially important for new Startups to spend time on keyword research. When you are working with a limited budget, every PPC dollar counts. You don’t want to waste your PPC budget on keywords that don’t convert.
It’s also crucial for SEO. To acquire relevant traffic to your website, you need to target the keywords and terms that they are searching for. Keep in mind that what people search for and how they search for it are constantly changing. Keyword research isn’t something that you do once. It is an ongoing process that will help you stay relevant and increase online visibility.
Brand recognition is necessary precursor to consumer trust. Any business owner knows this, but did you know that it can help boost your SEO?
Brands rank easier than unbranded competitors and are more likely to withstand Google updates. This doesn’t mean that your small Startup doesn’t stand a chance in search results. It just means that you need to work on building brand signals immediately.
Some important brand signals include a strong social media presence, branded keywords, branded links, and on-page branding (consistent logo, color scheme, an About Us page, etc.).
There is nothing wrong with watching your competitors and using the same tips and tricks that they do. In fact, those who aren’t doing this are making a huge mistake. Keeping tabs on your competitors can help both your SEO and PPC strategies.
For instance, you can use SpyFu to identify what keywords your competitors are ranking for in both organic search and AdWords. You can then use this information to boost you’re on SEO and PPC campaigns.
Another great competitor analysis tool is SEMrush, which gives your insight into your competitor’s organic, paid search, and link building strategies.
This tool also makes it easy to visualize the data that you gather on your competitors so that you can conduct a competitive analysis with only a few clicks.
All of these tips have been developed to help your Startup company to generate organic leads. The best advice is to start with what you can and work your way into more intense SEO projects.
If you are not sure about implementing any SEO for your future website or blog, do be aware that it is much harder to go back through existing content to optimize it, while implementing it from the start is quite simple and takes very little extra time. It does not take an experienced expert to be able to take action using these tips and tricks, so there is very little reason to not utilize them to the best of your ability.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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