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Videos are all the rage in the marketing world today – they’re not based on heavy files anymore, they’re attractive and can help brands to communicate with their audiences.
You can use videos for introducing a new product, showing behind the scenes footage, showcasing a promotional event or offering a tutorial aimed at solving a specific problem.
Firstly, let’s run through “Why you need a video marketing strategy ?”.
If you want to learn more on how to create and implement a Video Marketing Strategy, drop us an email. We are happy to help!
There are different tools you can use for an effective Video Marketing Strategy. These will help you to create short videos and launch your video marketing campaign.
Flipagram claims 36 million active users, up from about 10 million a year ago. Those users flip through five billion photos and videos per month
How to use Flipagram?
To add video clips to your Flipagram, select the “Videos” folder in the Add Moments screen. Select the video you want to include and choose which clips from the video you want to have in your Flipagram. To select the clips tap second-by-second on the clips you want to include.
You can create Flipagrams using photos and videos in your device’s library or from other social networking services. On all devices, Flipagram can pull in photos from your phone’s camera roll, Facebook, and Instagram.
Flipagram 5.0 (iOS) also allows you to use videos stored on your device. Certain Android devices may allow other applications as photo sources.
By using a Flipagram account, you can post Flipagram videos directly to your Flipagram profile. You can also share out from Flipagram to many other networks and services.Android devices: Flipagram will work with most any application that accepts files or links.
iOS devices: Flipagram works with Instagram, Facebook, Twitter, Line, Pinterest, Vine, WhatsApp, YouTube, Tumblr, email, and text messaging.
You can remove the Flipagram watermark after getting the paid version of the app.
Take a look at this popular Flipagrams.
You can use Video Editor tools to put together clips to create new videos and publish them to YouTube with one click. All of your uploads are added automatically to the Video Editor.
Some of the things you can do with Video Editor are:
You can add a new audio track to your video. By default, the audio from an added track will replace your clips’ original audio.
PowToon is the world’s leading, most user-friendly and most intuitive animation software.
With PowToon, anyone can create engaging, animated videos with a professional look and feel.
Also they have more insights on Video marketing strategies which not only work, but are necessary to grow your business.
Want to use video marketing to boost your marketing efforts?
Filmora easy-to-use and trendy video editing software that lets you ignite your story and be amazed with results, regardless of your skill level.
It gives you a helping hand to get started with any new movie project by importing and editing your video, adding special effects and transitions and sharing your final production on social media, mobile device etc.
Get an overall idea on how to use Filmora in this video.
You need to purchase the program and get it registered, then reload the project file to export again to remove the watermark on the videos.
Camtasia’s video editor has everything you need to make amazing videos. Add effects, music, and more. Camtasia software available on Windows and Mac.
Create a great looking video, even if you’ve never made one before. Camtasia makes it easy to record your screen or import your own video and audio files (MP4, WMV, MOV, AVI, etc.).
Anyone can make and share engaging videos with Camtasia. Upload your videos to Youtube, Vimeo, Facebook, or Screencast.com. Make videos from start to finish in hours, not days.
Magisto is a automated video editing tool and storytelling aimed to solve the problem of video editing by letting users edit their videos in a click.
You can upload videos and pictures to Magisto and they have artificial intelligence engines which get to work analyzing your footage. They have algorithms to take a virtual look at all of the video and photographs you upload for your movie and breaks down analysis on three levels – visual analysis, audio analysis and storytelling.
On the visual side of things, they analyze everything from in-frame action to camera motion, face detection and indexing, object detection and tracking, facial recognition and more.
This helps them to understand which parts of the uploaded footage are the most interesting, and also helps us determine whether video footage needs to be stabilized, color corrected or maximized in some other way.
They have built a collection of Editing Styles that users can select to determine the style and mood of their Movie.
These Editing Styles you select not only denotes the type of effects you’ll get, but it also serves as a roadmap for the algorithm, telling it how to treat your footage, from the editing speed to the mood and general look and feel of your movie.
They have different types of contests and promotions.
Animoto is a cloud-based video creating tool that produces video from photos, video clips, and music into video slideshows.
WeVideo is the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere.
If you get stuck anywhere then here is a series of how to use WeVideo tutorials.
You pick any of their plans : free or paid (power and unlimited).
If I missed out on any of the best video editor apps, tell us about them in the comments! We will include it in our next blog.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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